Damage Control: Dealing with Negative Reviews Online

In today’s Internet-driven world, it is extremely important to have a positive online presence. A few negative reviews can severely impact the way the public views your company. Keep reading to find out how you can control the damage if you have received any negative online reviews.

Respond Positively

If you handle it properly, receiving negative feedback can actually make you look better. Maintaining a positive attitude and addressing complaints when you can helps you show the public that you care about your image and you want your customers to be happy with your services. Responding positively to feedback helps you improve your image by showing the humanity of your company.

Take Some Time Before Responding

It might be difficult to respond positively if it feels like someone is personally attacking your business. If you do get a bad review, you should take some time away from the computer before you compose your response. Taking a breather helps you think about what you really want to say and figure out a way to respond positively.

Take Advantage of the Opportunity to Highlight Your Business

Responding to a negative review also gives you the opportunity to highlight some of your business’ best features. You can frame your response in a way that shows the public more about your company, how long you have been in business, and the services you offer. You should never immediately write the customer off as wrong. Instead, apologize for the misunderstanding and offer the customer a reason to come back to your business.

Anchor Wave Internet Solutions is here to help you improve your online presence and spread the word about your business. With our award-winning wed design, web marketing solutions, and search engine optimization services, we are always here to help you optimize your online potential. To learn more about our services, visit us online or call (520) 355-4865 for our Tucson office or (480) 331-8920 for our Phoenix office.

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