Southwest Sun Control operates in an extremely competitive industry: selling protection from the sun… in Arizona. In order to get a leg up on their competitors, they knew that they needed to take advantage of multiple internet marketing channels.
Our solution was to create a new site, market that site organically, and invest in paid advertising. Because SW Sun Control’s competitors weren’t taking it easy, we knew that we couldn’t afford to either. We developed a highly targeted campaign designed to leverage SW Sun Control’s unique quality and service. Through our efforts, we were able to deliver high-quality leads, and keep SW Sun Control where they belonged: ahead of the competition.
Dominating national lead generation in 2018, SW Sun Control refined their marketing efforts to master the local market with a major brand awareness campaign in 2019. This strategic shift skyrocketed the company’s traffic an astonishing 69% and earned them 214% more leads in just over the span of a year! Even better, their leads are costing less so they can spend less time worrying about their advertising and more time on taking care of their customers.
SW Sun Control was originally sending all of their paid traffic directly to their home page, but their program included designing landing pages that are tested to convert. With strategic landing pages, they were able to convert 5 times more leads, saving money and doing more business.
By optimizing ad copy, SW Sun Control sees more people engaging with their ads instead of their competitors, SW Sun Control is bringing in more business and continuing to establish themselves as the leaders of their industry.