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Digital Marketing Resources for Business Owners

Global Communication Group

Digital marketing is a skill, and one that takes effort to develop. But it doesn’t have to be intimidating. With a couple of days worth of work, it’s possible to learn the basics and start improving your online presence. Here are some great introductions to to the world of marketing to get you started on your […]

Why Web Design Is About More Than Aesthetics

web design word cloud on blackboard

The look of your company’s website can have a significant impact on its appeal. However, while aesthetics are an important component of web design, creating a functional website requires more than just an appealing visual scheme. In addition to the appearance of your site, it’s important to focus on functionality, clarity, and the organizational scheme […]

How Blogging Builds Your Business

Blog

Blogging offers a simple and effective means to communicate with current and potential consumers in an engaging way—in fact, studies indicate that over half of businesses that maintain blogs have acquired additional consumers as a result of blog posts. Your blog can also help you meet your business goals and grow to become a major […]

Simple Ways to Get More Social Media Attention

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Social media accounts provide a wonderful conduit through which you can quickly and effectively reach a large audience of consumers. When your company has more loyal social media followers, they will continue to share your blogs, tweets, and posts, further increasing your online visibility to attract new customers over time. Understanding how social media works […]

Fresh Ideas to Break Through Blogger’s Block

Blog illustration

Blogging has become a major outreach and marketing tool through which companies can reach a broad online reader base. The key to maintaining an interesting and well-trafficked blog is creating new and relevant material targeted toward the audience you want to reach. If you’re experiencing difficulty developing new blog content, there are several tips for […]

What Do Your Customers Want on Your Website?

Responsive web design

In today’s digital age, maintaining a company website is one of the best ways to improve visibility and client satisfaction. Your company’s website is often one of the primary ways in which clients view and interact with your business. Knowing the type of information that your customers want or expect on your website allows you […]

A Guide to 2016 SEO Trends

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Search engine optimization uses the inclusion of keywords in written web content to boost search engine rankings for your business when consumers search for these terms. During 2015, many companies were focused on incorporating mobile website design and updating SEO methods to accommodate changes in search engine algorithms. Now, businesses are looking to the SEO […]

How URLs Affect Your SEO

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Search engine optimization (SEO) is a complicated practice, and there are many factors to consider when it comes to building a successful campaign to improve your search engine rank. One of the most fundamental steps you can take in managing your SEO campaign is rethinking the structure of your domain names and URLs, which can […]

Examples of Excellent Social Media Marketing

Global Communication Group

A successful social media campaign can catch the attention of thousands or even millions of customers, but it can be difficult to craft a social media marketing approach that will stick. This article will take a look at some of the most successful social media marketing efforts that may inspire your own strategy in marketing […]

Elements of a Successful Mobile Website

Login form window on mobile phone

More than half of all internet users access the internet primarily through mobile devices, which means that not having a mobile website or having a mobile site with outdated features could be a costly mistake for your business. If you are looking to launch a mobile site or make improvements to your existing site, you […]

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