Jul 14

Digital Marketing #TrendingNow

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In today’s marketing world, it is no surprise how quickly the digital side of the industry is constantly changing and evolving. I like to compare marketing to to the fashion industry, in that in order to not only become successful at it but stay successful and in-the-know, it really comes down to consistent homework and… Read more »

Jun 21

The Ultimate Local Optimization Checklist

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With online reviews becoming more and more popular, keeping your online local listings up to date and accurate is very important.  Especially with the major search engines as this will allow you to show up in the map section in search results.   Many of the search engines and local listings sites have a similar… Read more »

May 26

The Rules of Local SEO, or: How to Be Found

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Local optimization is an ever evolving field, with complex strategies and tactics. However, it’s one of the most important aspects of SEO for small business owners. Learning how to show up in local search results is one key component in beating your competitors. Although local optimization is multifaceted, there are a few basic principles that… Read more »

May 11

The Rebrand of Anchor Wave: Behind the Tagline

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What does it mean to Brand, and in this case, reBrand an identity? As one ‘inside’ the industry, this topic is one of rich fascination for me. There are many near magical quotes that are far more fluent than I could ascribe to be such as: Mass advertising can help build brands, but authenticity is… Read more »

Apr 11

The Small Firm Vs. The Big Firm – David Vs. Goliath

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In today’s fast paced, technology heavy world there are many small to medium size business owners who are looking for help with their web design and digital marketing.  As someone who has worked in the industry for over six years on both the sales side and the fulfillment side, as well as for a large… Read more »