Aug 11

A Crash Course in Pay-Per-Click Advertising

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When it comes to search advertising, there are two ways that you can achieve better rankings to be seen by potential customers. You can utilize organic search results by focusing on search engine optimization, or SEO, which includes a content-heavy strategy for improving your rank among non-sponsored search results. Alternatively, you can use pay-per-click, or… Read more »

Jul 21

How Often Should You Update Your Blog?

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When you run a blog to promote your business, it’s important to stay consistent with your updates. Post new blogs on a regular basis so that readers know you’re still active, but don’t go overboard. Always remember to put up a new blog post when you’ve got something exciting that you want your fans to… Read more »

Jul 6

How to Gain Subscribers for Your Email Marketing Campaign

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No matter how interesting your email newsletters are, you need subscribers who will see them, or they will not provide any return on investment. Accruing subscribers is easy if you know how to do it and you have a product that you believe in. Give people a reason to sign up, make people aware of… Read more »

Jun 9

How Can Facebook Advertising Benefit Your Business?

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People dedicate lots of time to social media, so much that it almost doesn’t make sense not to advertise there. Facebook advertising is a great place to start, because Facebook is among the largest and most frequently utilized social media sites. If you don’t have the time to manage a Facebook ad campaign internally, your… Read more »

Jun 5

Signs Your Web Design Is Outdated

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Every business needs a website, but it’s not enough to simply occupy a domain. Your site should inform potential consumers about your services, be easy to navigate, and serve as the foundation of your web marketing efforts. Without a strong website, you may not have success with search marketing and social media ads, so you… Read more »