Our Team

Mike Schmidt launched Anchor Wave Internet Solutions, LLC, in 2003 as a 22-year-old University of Arizona graduate with a vision: to become a leader in the website design industry. Since then, he has steadily built the business from a one-man business to a 20-person. Anchor Wave is a Tucson small business success story.

Mike’s achievements are based on dedication to clients, a belief in technology and a continual commitment to innovation. He seeks solutions to make the client experience exceptional. His website development business thrives because he helps clients make well-informed decisions.

Just out of college, Mike began developing a business model that emphasized the importance of continual communication within his organization. He refined it as he began hiring employees, and eventually made that constant communication model the centerpiece of client relationships. As a result, client referrals have helped his business balloon.

In the Community

Mike lends his website and Internet marketing expertise to community non-profits and small, startup businesses.

He assisted the Tucson Boys & Girls Club with a website to promote its annual fundraiser, “The Event.” The website was a key marketing tool that allowed attendees to pay for admission, make donations and learn about the organization’s mission.

“Because of Anchor Wave’s talent and generosity, we had over 1,200 people attend “The Event” this past April, all saying the website and the video on the website is what sold them to attend” says Lacey DeLeon, Director of Special Events for the Boys and Girls Club of Tucson.

Mike also helps small Tucson businesses that benefit the community but cannot afford the expense of marketing themselves on the internet. For instance, he built a website free of charge for a micro-business that helps keep Tucsonans healthy.

Mike and Anchor Wave regularly host high-school and college students for job-shadowing opportunities. He worked with students at Tanque Verde High School on creating a website for Corks for Cancer.

“It was an invaluable experience for my students to get hands-on experience with a professional web design company while helping out Corks for Cancer,” says Greg Miller, Career Services Director, Tanque Verde High School. “Mike and his team are so professional and really care about our community and our students’ career interests.”

Other organizations that have benefited from Mike’s assistance include The Lacey Jarrell Foundation, Women’s Foundation of Southern Arizona, Habitat for Humanity, The Tucson Moms Club and The Tuller School.

Mike plans to be active in the Tucson and Southern Arizona community for many years to come and encourages his team to identify ways to give back.

A Bright Future

Mike will continue to grow his leadership in Tucson business for many reasons. His business acumen and community involvement aside, Mike has become a promising entrepreneur among business community insiders because of his commitment to ethical business practices and wonderful reputation for treating clients right.

Mike recognizes that many of his business’s finest achievements and advancements were realized because of his support for the team’s involvement. He credits his team for taking his innovative ideas to solve a problem and nurturing them into reality. For instance, his discussions with team members about the need to make the client experience more predictable led his project manager to create the Anchor Wave client organizer. It now serves as the bible for every project’s workflow, and has turned clients into raving fans of the company.

“I plant the seed, get everyone rowing in the same direction and then stand back and let my team do what they do best,” Schmidt says. “You get amazing results when you empower talented people.”

Mike knows that creating successful employees will keep him successful and contribute to the development of Anchor Wave and future business ventures. “I have a clear vision for my business,” Schmidt says, “and I look forward to providing opportunities to those that want to join my efforts to be an industry authority for website design and internet marketing.”

Anthony Rivera is a Tucson native. Having left for Flagstaff in 1996 in search of a Psychology degree at Northern Arizona University, Anthony changed his focus in 1998 when he decided to come back home to University of Arizona to pursue a degree in Computer Science. He has always gravitated towards computers and anything related to technology. It was fitting that he would soon take an entry level computer technical support position at Intuit helping clients with their accounting software, QuickBooks.

During this time Anthony took an interest in the world wide web. He began to develop websites in his spare time and after a short amount of time created a niche at Intuit for developing small websites to assist internal teams with managing their processes. It was no wonder that after Intuit decided to make a big push in Social Media, they would choose Anthony to manage the team to make it happen.

In 2 years Anthony and his team were able to grow a 20,000 member community into a thriving 250,000 member social network that connected small businesses and accountants. Having achieved such great success in a short amount of time, his team was asked to manage the Quicken and Accountants communities as well. During the next 2 years Anthony would become an expert in online communities by playing a strategic role in leveraging search engine optimization and internet marketing. Working in a corporate environment helping small businesses achieve their goals gave Anthony a unique skill set that would become invaluable at Anchor Wave.

In August of 2008, Anthony left Intuit to fill a position as Website Strategist at Anchor Wave. In this role Anthony would be able to leverage all of his experience and connect with small businesses every day to help them achieve their dreams. Given a blank slate to build a process to help existing clients get more out of their website, Anthony created a new division for Anchor Wave which helped drive a 53% growth in revenue in 2008 and even more importantly helped Anchor Wave’s clients succeed. He enjoys being constantly rewarded when he sees the dramatic impact his role plays in his clients’ success and continues to find new and innovative ways to push the envelope. Anthony also plays a strategic role in helping Anchor Wave take the next step towards becoming an industry leader in Internet Marketing and Design.

Trey Wesson is a Tucson native. In 1997 he was tasked with figuring out how to build a website for his father’s real estate brokerage. He was always fascinated that something could be created and displayed for anyone in the world with an internet connection. While researching how to actually build and publish a website, he discovered HTML. He taught himself how to hand code and create graphics – He was hooked.

After further developing his skills as a hobby, Trey decided it was time to do web design professionally and was able to secure a position with DoTucson.com, a local internet startup.

While he eventually went into brokering single and multi-family real estate full time, he always had an internet project in the works. Over the last few years Trey has transitioned from web design into internet marketing and has excelled in getting positive results for clients.

When seeing that an Internet Marketing position opened at Anchor Wave, he quickly jumped at the opportunity and survived the rigorous interview and assessment process.

Trey is married with two young boys. When he’s not on the computer, he enjoys spending time with his family and teaching his oldest son how to play baseball.

Lilly greatly enjoyed growing up in the vast frontier of Alaska, yet made the sunshine-related decision to migrate south to attend University of Arizona in Tucson. A decision that has afforded her an outdoor-loving lifestyle in the desert with far less need for layers.

With degrees in Marketing and Graphic Design in hand, she progressed to work in roles of both specialties, including owning her own design firm for 9 years. Lilly strongly believes in the power of visual communication to fuel all kinds of good; good ideas, good social movements and especially good business. Helping clients discover and enhance the power of their smartest strategy as it unfolds in their communications is what keeps her entranced with this industry, and looking forward to what will evolve next.

A quirky family, delicious coffee, and planning the next April fools prank are among her most favorite of activities. A good documentary and a sunset bike ride are a close second. If she could hop a jet to a faraway land, it would be a repeat visit to Burundi – where she has adopted, and been adopted by, the people of this emerging country.

Jill is a funny lady! Don’t believe me? Just ask Deborah-Frances White, world-renowned comedian and enterprise guru-they go WAY back. Well, maybe that’s a slight exaggeration, but they do have a lot in common, including their wit, charisma, and acumen for business.

A true Tucsonan, Jill graduated from the UofA with a multidisciplinary degree in Journalism, Marketing, and Psychology-a real triple threat!

Thankfully for Earth’s sake, Jill decided to use her powers for good instead of evil, joining the Anchor Wave team in 2012. As our current reigning Senior Project Coordinator, she takes the time and care to get to know you, your clients and your business to set you up for success—truly someone you want on your side.

Outside of the office, Jill is a Wonder Woman wife, mother of two super-girls, and an out-of-this-world photographer.

Catch her if you can!

—She’s also a Flash-speed runner! Our Superhero, Jill!

John is a rare Tucson native. He spent one year as a child in Prescott, AZ and after playing soccer for Pima Community College he transferred to Western New Mexico University where he earned a Bachelors in Business Management.

After College John came back home to be closer to his family and not too long after he met his now wife Suzanne. After a couple small jobs after college John joined New York Life Insurance Company here in Tucson. He spent over 7 years there as a Registered Representative educating people on the importance of insurance and financial planning. Although working collaboratively with Anchorwave for a period of time after seeing the outstanding processes in place and unwavering commitment to excellence in web design and marketing John decided to join the team in December 2013.

John has a strong commitment to Tucson and the community. He regularly volunteers with Tu Nidito, Junior Achievement, and The American Lung Association. He has served on local boards and will continue to give back to the city that has given him so much.

John now lives in the Marana area with his wife Suzanne and his twin Daughters. When He is not playing with his beautiful kids, he can be found playing his guitar or out having fun in the city he loves.

Kevin was born on the wrong side of the tracks. Originally from San Diego, he took a ride up the west coast, settling in Sonoma county where he hit the history books at Sonoma State University. When he finished reading about American history and could no longer contain his historical excitement, he packed all his things into a van, and traveled south to San Francisco. Then, after living a hard life of coffee slinging in startup central, frothing milk day in and day out, he decided that one more nonfat latte would be one too many.

He made the controversial decision to turn his life around by voyaging deep into the Sonoran desert to find his true self and maybe his spirit animal (wombat). His journey manifested into an entry level position as a customer service representative providing tech consulting to small businesses. This position was acceptable for a time, but eventually this Kevin became too big a fish for the part-time pond where he swam. He needed a vibrant and creative environment to thrive. He wasn’t satisfied offering mere acceptable websites, he wanted to offer web solutions, sleek websites, effective SEO. That’s when he found Anchor Wave. He hasn’t looked back since.

While Christine was born in Tucson, AZ, she has lived all over the country. She attended the University of Arizona to study Biology, but found herself in a part-time job in event planning. It evolved into a full-time career for over ten years. With the expansion of her family, two beautiful daughters, she joined the wonderful team at Anchor Wave as the Office Coordinator. Since then she has grown at Anchor Wave and is now a Digital Marketing Coordinator.

Outside of work, she enjoys camping and hiking with her family, baking, crafts of any kind, music, reading and traveling around the world.

Bryan was born in the plains of North Dakota before moving at a young age to the beautiful Pacific Northwest. After high school in Portland, OR, he spent the next year in Corvallis studying at Oregon State University.  Not wanting to acquire debt for a degree in a field of study he hadn’t even declared, he went back to the Portland area and earned his Associate of Arts at Clark College. Tired of the rain and inspired by the Beatles, Bryan decided to follow the sun to Tucson, AZ where he majored in nutrition with a minor in chemistry at the University of Arizona.

It was here in Tucson were Bryan first got exposed to coding. Inspired by his friends and convinced that the online marketplace would be as important as physical locations, he learned HTML, CSS, and PHP before turning his casual hobby of styling websites into a series of business ventures. Before arriving at Anchor Wave, Bryan had most recently been working as a freelance front-end web developer. He’s excited to back in a team environment, especially a winning team like Anchor Wave.

Britney grew up in Tucson and graduated from Northern Arizona University, receiving her Bachelor’s degree in Advertising & Marketing.

Soon after graduating from NAU and fulfilling her post-degree summer internship, she decided to follow her heart to where it geographically wanted to be: sunny Southern California. Throughout her time in Orange County, she worked at a number of hotels & resorts, finding herself in departments ranging from the front desk, to sales, to conference and catering. 

Britney is beyond thrilled to be pursuing her passion of combining her extensive customer service background with her skills and education in Advertising & Marketing, and could not imagine a better company to learn and grow with than Anchor Wave.

Outside of work, Britney loves spending time with her husband, her family and of course her fluffy orange cat named Howie.  She loves being back in Tucson and is looking forward to working with you and helping your business grow!

Tracy was born and raised in Tucson, Arizona before relocating to Portland, Oregon to attend Lewis & Clark College for her bachelor’s degree in Art History.

In 2011, Tracy decided to move to Brooklyn, New York on a whim and fell in love with the energy of the city. She spent many years working in digital agencies on the operations side of things and learned a lot about the world of advertising and marketing.

After nearly 8 years, Tracy and her husband decided it was time to leave New York and embark on a new adventure in Tucson. Following an epic three week cross-country road trip, Tracy landed back in her hometown in October 2018 and couldn’t be more pleased with the city and the weather.

In her spare time, Tracy enjoys doing yoga at home, reading in her backyard, and watching 80s horror movies. She also loves spending time at many of the local establishments around town. Tracy is excited to be working at Anchor Wave and helping local businesses thrive!

Our sage web strategist (and true Tucson native) Tom Lickliter has rooted his knowledge and expertise deep within the community, growing strong alongside local businesses just like yours.

Never one to shy away from hard work or the desert sun, Tom began his career selling vacuum cleaners door-to-door at the green age of 18. His zeal did not go unnoticed and soon enough the corporate world came banging at his door. Fearlessly, Tom heeded the call and joined a Fortune 300 company where he sharpened his fangs and flourished. Alas, Tom felt in his bones that his heart beat for a more enterprising drum—and thus he began marching to the beat of building his own company.

Through sowing his oats in local business, cutting his teeth in corporate, and spearheading his own ventures, Tom made his way to our happy Anchor Wave home. Here, Tom spreads his wisdom, compassion, and knowledge to each of his clients, nurturing powerful relationships that ensure your future successes.

In life and business, we foster Tom’s type of gumption not only through work, but also through experience. So, when Tom’s not hitting the pavement for you, he’s hitting the trails on his mountain bike, stargazing amongst saguaros, or kicking axe with friends on his new axe throwing league.

If you need someone sure-handed with steady aim, Tom’s the man to take you and your business where you want to go.

Click below to learn more:

Tom Lickliter

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Tom Lickliter featured in Tucson Newspaper

Bio coming soon!

Born in Tucson, Kelsey spent her formative years exploring the desert and building lasting relationships in the community. After high school, she attended the University of Arizona to chase the ‘Almost Famous’ dream of becoming a writer for Rolling Stone. Here, she discovered the life of a starving artist wasn’t really her speed and switched direction to focus her talents on business.

Upon graduation, she and her fiance traded the sun for rain and headed to Portland, Oregon where she (believe it or not) became a ghost writer for online dating profiles before accepting a promotion, growing a small tattoo supply company.

After a few years, Kelsey felt the call of the cacti and returned home, where she joined the team as Anchor Wave’s newest Office Coordinator. Here, she loves to connect with clients and manage the day-to-day of supporting the organization.

Outside of work, Kelsey spends her time in dance classes, checking out local shows, or hanging out with her favorite nieces, Paloma and Sagan (you guessed it, just like Carl)!

Hailing from the land of Virtue, Liberty, and Independence, Craig made memories to last a lifetime in his hometown of Allentown, PA. Those memories traveled well and landed Craig in Denver, CO where he would pursue a degree in Industrial Design at the Colorado Institute of Art.

Post graduation, he found success within a prestigious design firm, wow-ing Coloradans left and right with his awe-inspiring skills. Then, just like Duchamp, Craig made his exit from the limelight to -quite literally- switch gears, speeding toward a career in sales and driving fast with Porsche.

In 2004 he decided to take things a bit slower, welcoming to the world his brilliant daughter, Ava.

Cue 2018, Craig headed to the Wild West to hang his cowboy hat with his family and soon-to be-wife, Hollie a criminal attorney, who really keeps their blended family lassoed.

Four kids in tow, there isn’t too much free time these days, but between science fairs, Craig and co. hit the trails, hiking and exploring the mountains to keep in touch with his Blue Spruce Colorado roots.

It’s true, he’s a busy man, but here at Anchor Wave, he always has time to dedicate to his clients and values building partnerships for success.

Here for you—the man, the myth, the legend, CRAIG!