A call-to-action is a message that encourages website visitors to click a specific button or link. Successful calls-to-action inspire the most clicks, leading to more sales and better ROI. You can increase your ROI by performing these call-to-action tests:
1. Call-to-Action Placement
It is normal to place your call-to-action at the end of a blog post to inspire readers to click once they have received all of the information. Unfortunately, visitors do not always make it to the end of the blog post. This means they do not see your final message encouraging them to use your products or services. If you are worried that calls-to-action placed at the bottom of your blog or page are not working properly, consider placing a simple call-to-action at the top of your page. Test different locations to find the spot that works best!
2. Call-to-Action Copy
What does your call-to-action actually say to your audience? Using the right language is essential for turning visitors into customers. Certain words stand out to website visitors, inspiring them to click and learn more. Other words are not as successful at this task. The words in your call-to-action may not be engaging enough to get customers to click. Replace certain words in your calls-to-action and test how successful they are in getting visitors to click. Use the words that bring in the most visitors.
3. Call-to-Action Style
When it comes to your calls-to-action, you can use simple text or add an extra element by using an image. The style you choose may depend on the type of call-to-action you are creating and where you plan to place it on your website. Text can be a good choice for blog posts, but images may be better as general calls-to-action placed on your website. Try each style to determine which option results in the most clicks.
Anchor Wave helps Tucson and Phoenix businesses build better websites that lead to more sales. Improve your Tucson business by calling us at (520) 622-3731. Improve your Phoenix business by calling us at (480) 331-8920.
