If your business’s website has a blog, it’s important to keep it up to date with new posts. However, it’s not enough to churn out the same generic posts again and again. You’ll want to take a fresh perspective with your content and reevaluate your content strategy often, so that you can keep readers interested and keep up good rankings in search engines. If your blog has gotten stale with the same old posts again and again—or it hasn’t been updated in weeks, months, or even years—then it’s time to think about what fresh content will do for your website.
Repetitive content may be penalized by search engines.
Gone are the days of spamming keywords into blog post after blog post to improve your search engine rank. Search engine algorithms have become much more sophisticated, and they now recognize markers of high-quality content. Part of that includes fresh and unique posts, rather than the same kind of post again and again. That’s not to say that you can’t repurpose old topics with a fresh perspective, but you won’t want to have four different blog posts all discussing the importance of regular flossing on the website for your dental office.
Fresh content keeps your business relevant.
Some industries will have more breaking news than others, but almost every business will have something to talk about when it comes to modern trends, current events, and industry changes. Creating content about these subjects not only offers some fresh topics for your blog, but it can also show consumers that your business is current, relevant, and qualified.
Managing your own content may be more work than you have time to handle, but Anchor Wave can help. Don’t let a time crunch keep customers from finding your site. Let us manage your content marketing and leave your time free to focus on your business. For more about what we do, check out our website or give us a call at (520) 622-3731.