In the vast sea of companies advertising online, you may wonder how people ever come across your website when they search online. One of the most important tools for being seen in the nearly endless list of possible search results is local marketing. With local marketing, you are eliminating tons of potential search results that are not relevant to the end user, because they do not provide services in their area. So, if you aren’t optimizing for local search results in your SEO campaign, you should reconsider your strategy. Here’s a closer look at why local marketing matters so much for your business.
Local marketing focuses your competition.
Unless your business is exclusively ecommerce, your location matters. You are likely to see most of your business from people who are physically close to your business, so you should realistically only be competing with businesses that are also in the area. To do that, you should utilize local marketing strategies that draw focus to your location and/or the areas you serve.
People are looking for services in their area.
If someone is searching for “plumbers Tucson, AZ”, they expect to see listings for plumbers who serve the Tucson area. And that’s exactly what Google (or any other search engine) will deliver. The local pack, which is prominently featured at the top of a search engine results page, will show businesses in the area where an individual is searching—either determined by GPS location or a location they’ve typed into the search engine—and local marketing helps you land one of these spots. Like organic search marketing, results take time and there are no guarantees, but putting in an effort will certainly help your chances of being seen.
If you want to learn how to utilize a local strategy in your search, call Anchor Wave Internet Solutions at (520) 622-3731. We make it easy for your business to build a solid web presence and start seeing the results you need to get more feet in the door.
