When Should You Revitalize Your Website?

Your website is an important element of your digital marketing plan. It’s where most of your ads will direct customers, and it’s the reason you can appear in search engine results for keywords related to your business. If it’s been a while since you updated your website, chances are that it’s hindering your marketing potential. If any of the following statements ring true for you, then it’s time to call a web marketing agency like Anchor Wave to get your website in shape.

Your website design feels outdated. 

Like any other area of design, web design sees trends that come and go. If your site utilizes design features from several years ago, such as banner sliders or pop ups, then it’s time to rethink your web design. Additionally, if it’s hard to navigate to various pages on your site, then you should invest in a website renovation.

Information on your website doesn’t accurately reflect your business. 

Have you added new services or changed other aspects of your business since you launched your website without making appropriate updates? If so, it’s likely that customers aren’t finding the info they need on your site. It’s time to update your website with the newest, most accurate information about your business.

Your site takes a long time to load. 

Slow loading time is problematic for many reasons. First, it dings your site’s search engine rank, so customers are less likely to see your site in their top search results. If customers do still find your site, then they may be frustrated when it is slow to load, and will look elsewhere for the info and services they need. A site overhaul can increase speed and keep customers around. Similarly, renovating your site can make it easier for pages to load on mobile, which is where a major portion of your web traffic could be originating. 

Are you ready to get better performance from your business’s website? Anchor Wave can design a great new site for your business and keep it up to date with our Managed+ services. See some of our work on our own Tucson web design, or give us a call at (520) 622-3731 to start discussing your web design needs.

Anthony Rivera