When it comes to website design, many companies make the mistake of adopting an, “if we build it, they will come,” attitude.
Companies will contract with a developer to build a really attractive website, containing layers of company and product information. Yet during the website planning, there will be no focus on back-end analytics. Without analytics, there is no way for a company to know how their website is performing in terms of attracting, informing, and converting visitors.
Website analytics allow marketers to measure their online success and continue to improve their websites to build better customer experiences and increase leads and sales.
How to Do Get Started with Measuring Online Leads
If your website is lacking analytics, or you have analytics but don’t know what to look for, then read through the following tips on measuring online leads below:
1. Integrate Google Analytics
Google Analytics is the industry standard for measuring website success. This method is easy to integrate and shows site owners deep insights into traffic sources and how visitors engage with your site. If you use pay-per-click advertising to drive traffic to your site, then Google Analytics can also show you how successful your ads are.
2. Make Sense of the Numbers
With a little bit of analytics training, marketers can learn which key performance indicators (KPIs) to watch. KPIs are a set of pre-determined metrics that can show whether a site is successful. Some examples of KPIs that measure a visitor’s engagement with your content include, time on site, number of pages visited, and which pages visitors leave from most often.
3. Populate Your Website with Calls-to-Action
In order to increase conversions and to better measure website success, it is recommend that business populate their sites with a number of calls-to-action (CTAs). The CTAs can be in the form of an add-to-shopping cart button, registration form to receive premium content, or an e-mail newsletter signup. Another set of KPIs is the measure of activity across your website’s CTAs. These numbers show how many leads and customers you are converting and where on your site this business is generated.
To setup Google Analytics and learn which metrics to focus on, contact the internet marketing experts at AnchorWave in Tucson. We can help you to set up Google Analytics for your domains and provide training on how to measure KPIs. Visit our website today, or call us at (520) 622-3731.