Are you struggling to get more visitors to your website?
Are you frustrated by your website’s rank in Google?
Are you funneling money into paid ads, but still not getting the traffic you want?
Then you might want to look into the power of SEO.
SEO, or “search engine optimization,” is the process of considering and adjusting certain elements of your website according to the functionality of search engines.
You might be wondering…
“Why do I need to optimize my website for search engines? Isn’t it enough to just have a website?”
Well, to answer that question, we first need to establish an understanding of how search engines work.
Search engines — such as Google and Bing — collect data from every website on the internet and compile it into an index.
Once the data is in this collective pool, the search engines then utilize complex algorithms to assess each webpage within the index.
These algorithms check a wide variety of factors, including word choice, content quality, mobile-friendliness, and text distribution.
After running the algorithms, the search engine then ranks each webpage to determine the order of search results for a given query. The ultimate goal is to showcase relevant, high-quality content at the top of the query results, in order to efficiently provide search engine users with the information they desire.
In this way, search engines act as middlemen between you and your potential website visitors.
You can’t simply pay these middlemen to give your website a higher search ranking…
So instead, if you want a higher ranking, you need to optimize your website according to the rules of their algorithms.
Now you might be thinking…
“This sounds great, but how do I get started with optimizing my website?”
I’m glad you asked!
There are many ways to align your website with rules of SEO.
First, you can consider the architecture of your site. There are a variety of questions you can ask yourself about navigability, including:
Is it easy to move between different pages on your website?
Does your homepage provide a clear site map, so visitors can quickly find what they need?
Is your website mobile-friendly?
How long does it take your website to load?
By considering these questions and adjusting your site to provide an easier, faster experience for your visitors, you can drastically improve your ranking in search engines.
In addition to your overall site design, SEO is deeply intertwined with the text on your website. SEO applies to every bit of text on your website, but most companies utilize a blog to implement their SEO strategies. When writing a blog for the purposes of SEO, you should consider:
The title of the page or article
The word count of the article
The style and tone of the text
The keywords used in the text
Keywords are commonly-searched words and phrases.
If you research keywords associated with your brand or industry and sprinkle them throughout your website, then you are communicating to search engines that you are a relevant website for user queries. Therefore, the use of keywords increases your chances of popping up in search engine results.
Okay, now I know what you’re thinking…
“Wow, this is a ton of information! How do I know where to begin?”
That’s where we come in.
By clicking this link, you can schedule a free conversation with our team about SEO:
During this call, our experts will perform an SEO assessment of your website and suggest strategies for optimization moving forward.
This meeting is 100% free, and you are under no obligation to work with us afterwards.
Of course, we are available if you want us to help you with your website’s SEO after the meeting…
Or, you can create your own plan to implement our suggestions by yourself.
There is zero obligation, zero commitment…
The goal of this conversation is just to give you the knowledge you need to create the best website for your business.
All you need to do is click here and pick a time.