The Increasing Importance of Mobile-Optimized Websites

Have you ever tried to access a website from your smartphone and become frustrated by sluggish loading times and a site that forces you to scroll incessantly to see all the navigation options? It’s likely that the website you tried to access was built for the quick processor and 15-inch screen of a computer and not the tiny screen and processing power of a smartphone.

While more and more people are accessing the web from their smartphones and tablet devices, many websites are still stuck in the age of computer-only internet usage. Mobile-optimized websites are different versions of your original website, developed to suit the hardware of smartphones and tablet devices.

How Many Mobile Web Users Are There?
According to a 2011 report by eMarketer, US mobile internet usage has risen by almost 25 percent, from 77.9 million to 97.3 million users since 2011. By 2015, eMarketer forecasts that about half of the US population will access the internet from a mobile device.

Mobile internet access is not just a trend to be relegated to younger demographic groups, either.  While 43.2 million, or 44.4 percent of mobile web users fall between the ages of 18 and 34, 21.5 million mobile internet users are between 45 and 64 years old, and another 3.7 million users are aged 65 and older. Additionally, eMarketer estimates that the two older segments will nearly double their mobile internet usage by 2015.

Without a mobile-optimized website, businesses risk alienating mobile users with sites that are slow to load and tough to navigate. As the figures for mobile internet usage creep higher every year, it is recommended that businesses investigate mobile web design as soon as possible.

How to Get Started?
First take a look at how users are currently accessing your website. In June of 2011, Google Analytics rolled out mobile reporting, which shows a breakdown between mobile and non-mobile visitor activity on a website. If you have Google Analytics set up for your business website, then you can analyze the mobile metrics to determine how many mobile visitors you receive, what their on-site behavior is like, and what devices they use.

While you may see offers for mobile website software, with claims that it can build a mobile site for you, it’s best to work with an experienced mobile website design firm instead. Quick-fix software will thoughtlessly compress your site to make it fit smaller screens and slower processing speeds. A mobile web-optimization expert will know how to effectively design a mobile-optimized web site while maintaining the same great user-experience and branding as your regular site.

Does your business have a mobile-friendly website design? To learn more about how to develop a mobile-optimized version of your website, contact the web design experts at Anchor Wave in Tucson. Visit us online, or give us a call today at (520) 622-3731.

Anchor Wave

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