If you aren’t seeing results from your current internet marketing efforts—or you haven’t yet invested in a digital marketing strategy for your business—the New Year is the perfect time to assess your marketing plan. Digital marketing is not optional for businesses today. Businesses of all types need to be seen online to remain competitive in their local markets, even if they don’t do any business directly online. To determine if you need some help with your Tucson SEO strategy, ask yourself the following essential questions.
Are you ranking for your desired keywords?
You probably know which terms you’d like your business to pop up for on Google, even if you haven’t done any formal keyword research. For example, if you own a hardware store in Tucson, you probably want to rank for “Places to buy power tools” and similar terms. Maybe you would find that more of your customers are actually typing in “power tools Tucson”. If your business doesn’t come up on the first page of search results when you type in these terms, you probably need some professional SEO guidance to get you there.
How many followers do you have on social media?
Social media is another important factor to think about when assessing your internet marketing plan. If you don’t have many followers on social media or you don’t see new followers regularly, then you might need to ramp up your social media marketing with both organic posts and paid ads. If your company isn’t active on social at all, this could be a huge detriment to your digital marketing efforts. Fortunately, social media is easily outsourced to a web marketing company.
Is your website performing as well as you want it to?
Another key in designing your marketing plan is looking at your website’s performance stats. Factors like page views, bounce rate, and overall site traffic will let you know if people are easily finding your website online.
Digital marketing can be a full-time job, and you already have one of those in an area you are an EXPERT at! So it’s best to partner with the pros who can take the right steps to get your business seen online. Anchor Wave provides internet marketing that Tucson businesses rave about. Get to know us by calling (520) 622-3731.