Is your site optimized to address the types of concerns your potential clients have? Site Optimization is the art of discovering what your clients are searching for, modeling your site so that you deliver that value, and then converting potential customers into leads.
Understanding the phrases potential customers use to describe your product, integrating these within your site, and fixing any technical problems are the essential first steps in optimizing your site.
What’s the difference between “Tucson pain management” and “pain management Tucson”? Almost 5x the search volume. We learn how people actually talk about your product or service, so that your site speaks to them.
Once we know how people are searching for you, we make content changes to your site so that you appear in search results. We’ll work with you to write and implement page descriptions, titles and headings that tell search engines and potential clients exactly what you offer, and match the same language used by your target market.
It doesn’t matter what’s on your site if it can’t be found by search engines. We comb through your site to fix any tech issues that stop your site from being the best it can be
SEO strategies are a continuum. They work in concert to elevate your online marketing success. At Anchor Wave, our approach is to provide you with an honest evaluation of your strengths and areas for opportunity. We believe there is no ‘one-size-fits-all’ approach, so we tailor services to meet your specific needs, and the position you currently hold in the marketplace.
Once we’ve driven potential customers to your site, it’s time to convert them into viable leads! We work to optimize conversion rate and user experience so that when people land on your site they are far more likely to contact you.
Ask for the sale! If you don’t tell potential clients what you expect them to do, they won’t. We craft CTAs that help potential customers take the next step.
If someone comes to your site and leaves immediately, they bounced. We engage your customers so that they spend more time on your site, and less on your competitor’s.
Once we have potential customers engaging with your site, we establish you as an expert in your field. The more time a potential lead spends on your site, the more likely they are to convert.