Social Media Mistakes that Can Tarnish Your Brand Name

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Social media marketing is becoming an increasingly important concept for modern businesses to embrace. However, with increased social media usage comes the possibility of accidental blunders that could negatively affect your online image. Avoiding some of the most common social media mistakes can help you maintain a positive image that your clients and business partners alike will respect.

Ignoring Negative Feedback

Negative feedback and reviews are a part of any social media experience. However, the way in which you respond to negative feedback will affect your company’s image. Ignoring or dismissing negative feedback can be damaging to your image, as it gives the impression that you do not care what your customers think. Instead, respond politely and thoughtfully, engaging unhappy consumers to create a constructive customer service opportunity.

Posting Similar Content

The content you post reflects on your company, creating the online image that others perceive. Posting comment that is too similar or repetitive leads consumers to believe you are boring or have no real interest in engaging them, which can diminish their interest in your company and brand. Varying the style and format of your content and encouraging online interactions will keep your consumers coming back for more.

Posting Only Promotions

Although your social media accounts are a great marketing tool, using them solely for marketing purposes can cause you to lose followers. Instead of posting only promotions, repost information and media that interests you and your target audience to provide varied and engaging content. Many business experts recommend posting non-promotional content 80% of the time, which will help the promotions you do post to carry more weight.

You can enjoy the benefits of social media marketing without the stress of managing your content yourself—Anchor Wave is pleased to offer social media management, online marketing solutions, and more for businesses in the Phoenix and Tucson area. Check out our website for a full list of our online solutions and services, or call (520) 622-3731 in Tucson or (480) 331-8920 in Phoenix to speak with one of our experienced staff.

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