Why Social Media Is Critical to Your SEO

Search engine optimization, or SEO, increases the number of visitors to your website by placing it highly in search engine rankings. Although SEO’s key strategy was once link building, today SEO hinges more critically upon the use of social media sites. Developing a strong presence among social media networks is the best way to increase your business’s visibility and search engine rankings.

Social Media Builds Your Consumer Base

Social media platforms provide a place where internet users can share their favorite links, images, and information. The more consumers see and share your business’s information—and website links—the more popular your business becomes and the higher it will rank in search ending findings. One of the simplest ways to encourage social media sharing of your content is to add social sharing buttons that make sharing on Facebook, Twitter, Google+, and other sites fast and easy.

Social Media Allows You to Meet Consumers

Today’s growing trend of social media use provides businesses with a unique opportunity to interact directly with all sorts of consumers. Using social media is thus a great way to show off your business and your brand’s personality, drawing in both existing and new customers alike. Developing an interactive and appealing online presence across multiple social media networks is just like being social at a party—you’ll help to spread the word about your business by being proactive in your marketing campaigns.

Social Media Increases Website Visitors

The ultimate goal of SEO is to increase the number of visitors to your website, thereby increasing your consumer base. By being active on social networks, you’re gaining yourself double benefits—not only will your search engine rankings rise, you’ll directly influence new consumers to visit your website and consider your product.

Let Anchor Wave develop your business’ social media presence to increase your visibility and appeal to a wider range of consumers. Call us today at (480) 331-8920 in Phoenix or (520) 622-3731 in Tucson to discuss your web and email marketing options. You can also learn more about our comprehensive social media solutions on the Web.

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