Mobile device use is on the rise, with more than one billion individuals accessing the internet via mobile devices daily; current statistics also show that mobile device usage accounts for 15% or more of web traffic on any given day. With increasing mobile usage comes an increased need for a mobile user-friendly business website to ensure you are reaching out to these consumers when they access your website while on the go.
Your Website Is Complex
If your website is particularly dense or complex, utilizing a separate mobile design can be beneficial. Consumers attempting to navigate your site via a tablet or mobile phone may find such a complex website unusable without mobile design considerations in place, which will affect your website’s usability and, ultimately, the amount of business it drives. Adopting a lighter, mobile-friendly design option will improve mobile users’ experience while still ensuring your customers can find the information they need.
Your Website Is Video- or Graphic-Heavy
Websites that are video- or graphic-heavy can pose two major problems when viewed on a mobile device. First, these sites can load slowly over a cellular network, trying your consumers’ patience. Second, images and videos may not appear as intended on mobile browsers, making this information unusable. By creating a mobile-friendly site specifically tailored for these devices, you can still present the information you want in a speedier, easier-to-access format.
Your Website Drives New Business
If your website is an integral component in driving new business, it’s important to ensure your website is accessible by as many users as possible. Creating a mobile website improves your online visibility, particularly for consumers who are looking for local businesses or services in your area on their phones or tablets. The additional visibility afforded by your mobile website can be a great business boost as mobile usage continues to increase.
At Anchor wave, we can help you develop a mobile-friendly website to satisfy your mobile users’ needs. Please click through our website to learn more about our mobile web design services, or call (520) 355-4865 in Tucson or (480) 351-2185 in Phoenix.
