Instagram is a mobile app dedicated to photo sharing. With hundreds of millions of users accessing this popular social media platform, Instagram has become an excellent tool through which businesses can reach out to and interact with customers. Instragram’s unique format of small, square images and videos limited to 15 seconds or less in length can inspire amazing creativity in terms of the images you post and how they represent your brand.
Creating an Account
Currently, Instagram doesn’t offer a business account option, so you’ll simply need to go through the account creation steps with your business information. Instagram requires either a Facebook account or an email account during this process; if you already maintain a Facebook account for your business, this is a good way to keep your brand image consistent.
Developing a Follower Base
Instagram lets you follow users or gain your own following via photo sharing. The app implements a hashtag system much like Twitter’s, allowing users to search for particular subjects and label posts with the most relevant keywords. Taking some time to determine the best hashtags for your posts can be a valuable way to increase your followers quickly and ensure you are reaching out to those most interested in your products and services.
Creating Unique Content
The primary way you’ll interact with your consumers via Instagram is through posting photos. Thus, it’s important to ensure you are posting unique and interesting content that your targeted client base will enjoy. Some of the best ways to maximize your Instagram marketing results include holding client contests, showing “behind the scenes” photos of your business or related services, and posting a series of short, engaging videos that show off your business, its values, and its personality.
Whether you want to create an Instagram account or manage your Twitter feed, Anchor Wave offers the social media marketing and management services you need. You can meet our team of innovative web marketing specialists when you visit us on the web, or contact us by phone at (520) 355-4865 in Tucson or (480) 351-2185 in Phoenix to get started.
