Over the past several years, smartphones have exploded in popularity; today, over half of all cell phone users own smartphones. These sophisticated handheld devices have already changed the way we communicate, navigate, surf the Web, and do business—and they’re poised to change our world even more in the next few years. In order to stay competitive, your business needs to embrace the world of mobile devices. Here are a few tips to get you started:
Create a mobile site.
Like most businesses, you probably designed your website for traditional computer screens. Though that may have been prudent a few years ago, small-screened smartphones are expected to overtake computers as primary Internet devices within the next year. In order to reach a wider audience, you should design a streamlined version of your website for smartphone users. It’s surprisingly easy, and can help your business prepare for the future.
Claim review site profiles.
Every day, thousands of people use their phones to locate and review businesses throughout the Tucson area. In fact, your business may have profiles on review sites like Yelp, Foursquare, and Google Places without your knowledge. By visiting these websites and claiming your business, you can add information about your company, respond to reviews, and offer deals that will turn casual visitors into paying customers.
Consider check-ins.
As of October 2012, there were an estimated 1 billion Facebook users—at least 150 million of whom are Americans. Since Facebook has such a strong online presence, many people use it to share Internet information. In order to take advantage of Facebook’s mobile infrastructure, you should look into their “check-in” feature. “Check-in” and similar location-based services can facilitate direct communication with your customers and help them locate your business.
Since mobile technology is changing so fast, many businesses find it hard to adapt. In order to keep your Tucson business ahead of the curve, you should contact the Web design experts at Anchor Wave. We’re happy to help our clients with Web design, search engine optimization, e-commerce, and much more. Call us today at (520) 622-3731 to start plotting your Web strategy.
