The information available about your business online is not limited to what you post on your website and social media pages. There are also tons of online directories out there that list your business’s information, and many also allow people to write reviews of your business—which, unfortunately, may not always be positive. So, it’s important to take control of this information and manage it as much as possible to be sure that your business’s basic info is consistent across all sources and that negative feedback is not the most prominent thing
If you aren’t managing your listings, inconsistencies are likely.
Directory websites pull information automatically from business websites, social media pages, and other directories. In some cases, the information they pick up is inaccurate, because it is not the correct listing for your business, it is from an outdated version of your website, or your business name and address are not consistent across your social media pages. To resolve inaccuracies and inconsistencies—which may harm your business in local searches—be sure to claim and verify your Google My Business listing as well as listings on other major directories and review sites.
You can automate the process to reduce legwork.
There are so many directories where your business may be listed, it can become time-consuming to manage your listings on all of them. Fortunately, there are ways to automate the process to make it easier to track and claim any listings for your business that matter to Google and other search engines. When you do take the time to manage your listings or use software to do it for you, your business will be viewed more favorably by search engines, which means better SERP placement and more opportunities for conversions.
When you work with Anchor Wave in Tucson to manage your local directory listings and other important elements of your online presence, you can be seen more often and drive up new business. For marketing strategies that deliver results, give us a call at (520) 622-3731.
