You might dedicate a considerable amount of resources to your website, blog, and print materials, but are you neglecting a social presence as part of your business marketing? If your business is not on social media, it may be time to reevaluate your marketing campaign and allocate resources to active social accounts that relate to your brand message. Let’s dive deeper into the importance of social media and the opportunities you miss by not being on today’s most popular social sites.
Social media creates customer engagement opportunities.
Your customers are already using social media, and they are using it often. According to Mediakix, the average person will spend about five years of his or her life on social media sites. If you don’t have active social accounts, you are missing out on opportunities to engage customers where they spend their time online. Social media presents a huge range of potential engagement opportunities, including polls, reviews, and conversations about your products and services.
Social media strengthens brands.
Brand recognition is critical to any business, so the more you can get your name out, the better. Though every social platform is not right for every business, most businesses can benefit from keeping an active Facebook profile or Twitter account. Exposure on these channels allows customers to interact with your brand more often and get a sense of personality from your company, which can improve customer loyalty.
Social media provides content distribution opportunities.
You can manage successful social accounts for your business without producing much content, but social media and content marketing work better together. When you maintain active social profiles, it’s easier to get the content on your blog and website in front of readers and provide easy opportunities for those readers to share and distribute it in their own networks.
Despite its importance, social media is often neglected by companies who do not have the time or resources to dedicate to an effective social presence online. Fortunately, Anchor Wave can help with customized internet marketing solutions to grow your business. See what we can do on our website, or talk to one of our strategists by calling (520) 622-3731.