Why Having a Mobile-Friendly Site is a Must

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Since the development of smartphones and mobile tablets, the computer has become only one of many possible ways to access the web. Mobile-friendly websites have been increasing in number exponentially over the past few years as more users gain access to mobile platforms. As this form of web browsing continues to rise in popularity, it’s essential for your business to understand and take advantage of the benefits of a mobile-friendly site.

Mobile Web Use Is on the Rise

In the year 2013, over one billion smartphones were shipped to consumers around the world. This represents a 38.4% increase in smartphone purchases from the previous year. Furthermore, mobile website usage is on the rise. Twitter found that 78% of its active users access the site via mobile devices, while 1.07 billion Facebook users currently access the site on a tablet or smartphone—a 31% increase over 2013. These statistics only reinforce the fact that mobile web users are on the rise, making a mobile-friendly website a necessity for large and small businesses alike.

Mobile Users Look Locally

One of the major benefits of mobile devices is the ability to use GPS tracking for up-to-date location information and searches. Mobile users often search for services, restaurants, and other businesses in their local vicinity. A mobile-friendly website can help you connect with new customers, whether they are just visiting or live nearby, by allowing them to access information about your business from their mobile device. Providing the information consumers need to find your businesses on any device greatly increases the demographic you can reach to gain and maintain a growing pool of customers.

Let Anchor Wave help you develop and maintain a mobile-friendly site for your business in the Tucson or Phoenix area. We offer both traditional and mobile website design for an integrated solution that will reach the greatest numbers of consumers for your business. You can reach us in Phoenix at (480) 331-8920 or Tucson at (520) 622-3731, or visit our website to contact us online for more details.

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