Search engine optimization, or SEO, is used to influence search algorithms to pick up your website and display it prominently within search results. This way, when someone searches for keywords that deal with the services you provide, your website will be more visible in the search listings. Learn about the history of this marketing strategy by reading on.
1990s
There would be no SEO without search engines. While we rely on them countless times per day in modern times, they were just getting their start in the 1990s. Archie, which was created in 1990, may have been the first search engine created. The way information was catalogued would evolve throughout the decade, with engines like Yahoo and Google getting their starts between 1994 and 1997.
2000s
Early search engines meant to point you in the right direction, but the SEO rules that make today’s optimization effective weren’t in place yet. Stuffing countless keywords into incomprehensible blog articles was common during this time, so searchers weren’t getting quality results. During the 2000s, misleading practices and poor-quality content started taking on SEO penalties. Algorithms became more sophisticated throughout the decade, and search engines started cracking down on spam.
2010s
By 2010, Google was able to suggest search options for its users based on data it had already collected. Social media platforms began to play a bigger role in search engine rankings, and spam tactics and over-advertising helped filter out low-quality articles. In 2015, Google started penalizing websites that weren’t optimized for mobile devices. SEO practices have always changed, and they will continue to as we learn more about our patterns.
At Anchor Wave, we’re happy to show you how far search engine optimization has come and what you can expect it to do for you. We can also help with social media management and email marketing. Visit our website or call our office at (520) 622-3731 and learn how to get started.
