How to Get the Most Out of Google My Business

That old adage, “You have to spend money to make money” is definitely true, but there are exceptions. Google My Business is a totally free tool that allows business owners to manage their listings on Google Search and Maps. This free tool will support your local marketing efforts with only a minimal investment in time.

Freshen up your profile

It’s always important to make sure your information is accurate and up-to-date with your business hours, location, and website URL. If you move into new premises or otherwise change anything about your business, be sure to update the information online. You should definitely update your profile each time you offer a new service or product, or if you discontinue an old product or service.

Largest expansion of the listing to date

Did you known that Google recently expanded the Google My Business profile? There are now even more areas available that provides the viewer a more complete picture of your business. From a business description to business service categories, service areas listings to offer posts like coupons and specials, and more.

Share your latest offers and promotions.

You can use Google My Business to attract new customers with special incentives. If you run a restaurant, for example, you can update your profile with the daily special. If you run a retail store, alert your customers to upcoming sales. And if you run a service-oriented business, you should post notifications about any awards or media attention you’ve received.

Include visual imagery in your profile.

According to Google My Business, company profiles that include photos receive 35% more clicks to the business website than profiles without photos. Additionally, profiles with photos get 42% more requests for driving directions to the location. Clearly, visual imagery is important to Google users who are researching local businesses. Google My Business allows you to upload three types of photos. Your profile photo should be representative of your company as a whole. Your cover photo tells Google that your business prefers to display that photo as the first image for your business. Then, you can add extra business photos. If you run a restaurant, for example, you can upload a picture of the daily special.

Google My Business is only part of an overall Internet marketing strategy. Find out how local SEO specialists can boost traffic, drive conversions, and enhance your revenue streams. Call Anchor Wave at (520) 622-3731, and become our next success story!

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