The reputation of your company and your brand image are crucial. When your business has a positive reputation, you’re more likely to see loyal customers returning, as well as an influx of new customers walking through your doors. While the benefits of a positive reputation are undeniable, it’s often less well understood how a company’s online reputation might affect their web traffic.
Understanding Online Reputation
Your company’s online reputation consists of everything that people post about your company and its products or services. This can range from social media comments to blog posts. It also includes online reviews, which anyone can post to a review site like Yelp or Google. Your company’s online reputation can affect a purchasing decision when a consumer is researching your company, but it can also affect your web traffic, which refers to the number of people who visit your website.
Identifying How Online Reputation Affects Web Traffic
When a user types a search phrase into a search engine like Google, the search engine delivers pages of ranked results. The best results are at the top of the list, and those are the ones that the user is most likely to click on. Google relies on incredibly complex algorithms to determine which websites will be propelled to the top of the list. One of the factors that can influence your business website’s ranking is online reviews. The number of reviews and the overall star rating (x number of stars out of five) can both influence the website’s placement. Generally, the more reviews you get, and the more positive they are, the higher your website will rank. Try typing in “restaurants near me” to get the lay of the land. Chances are, the restaurants you see at the top of the list have reviews that are positive overall, and those are the websites that people are most likely to click on.
Anchor Wave is your one-stop shop for business reputation management and local marketing solutions. Our experienced team in Tucson can help you minimize negative reviews and turn your positive reviews into more paying customers. Give us a call today at (520) 622-3731 to request your free online reputation scan report.