Google Analytic Basics for Small Businesses

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At first glance, Google Analytics may seem overwhelming. However, the information you can glean is invaluable for your small business. Few tools give you such a detailed and relevant look at your customer base and what your customers are responding to. The information you get through Google Analytics can help you develop a more precise internet marketing strategy. Here is a look at the basics you need to know about putting Google Analytics to work for you.

Google Analytic Overview

Google Analytics is used for tracking traffic on your website. It shows you valuable information such as how many visitors you’re receiving, where they are from, and how long they stay on your site. You can even see searches and which keywords are leading people to your site. The program is entirely free and integrates well with other Google products, like AdWords.

Program Benefits

The stats on your Google Analytics reports are a treasure trove of information you can use to develop your marketing strategy. For instance, if you notice that a great deal of your traffic comes from abroad, you can focus efforts on making your products or services more available in those countries. If you find that people are leaving your website quickly, then you know that a web redesign and some tweaking of content may be necessary to keep customers engaged. You can also find out which keywords have the most impact for your business so you can create new content accordingly. Google Analytics information can help you make more informed decisions about online and offline business plans.

Don’t be intimidated about incorporating Google Analytics into your small business strategy. Anchor Wave can smooth the way to developing a winning online plan. You can learn more by calling our Tucson office at (520) 622-3731 or our Phoenix office at (480) 331-8920.

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