Today’s customers can do a quick online search to find the products and services they need. How can you make sure those customers find your company’s website? Selecting the right keywords can improve your SEO, making your company more visible when it comes to online searches! Continue reading to learn what factors can help you choose your keywords.
Products and Services
Keywords should reflect your company, which is why it’s a good idea to start your keyword journey by looking at your company’s products and services. Create a list of your products and services and add any subcategories or other aspects that relate to what your company offers. This list will be a fantastic starting point for choosing keywords that will help your company improve its SEO strategy.
Your Competitors
Seeing what other companies are doing can also help you figure out which keywords will work best for your company. Decide who your local competitors are and check out their websites. Look for words that are repeated throughout content as well as words that are used as anchor text for links as these are most likely to be keywords. You can compare these keywords to the list you’ve already compiled to get an idea of which keywords are most successful for your industry.
Keyword Tools
There are numerous tools that can help you select great keywords to include in your company’s content! Google offers an AdWords Keyword Planner that can help you narrow down keyword options and provide insight into how those keywords will perform. You can also work with Firefox’s Rank Checker add-on to learn about keyword popularity and success.
Professional SEO Services
If you’re unsure of how to successfully choose or use keywords for your business, you can look into professional SEO services. An outside company can provide the necessary tools to select great keywords that will help bring more potential customers to your blog and website!
Anchor Wave offers the help small businesses need to select fantastic keywords and improve their SEO efforts. Take a look at our website to learn more about our services or call us at (520) 622-3731 to talk to one of our friendly employees.
