When you’re ready to build a website for your business, it pays to consider using WordPress as the foundation for your new site. WordPress is best known as a free blogging platform, but it is also used as a content management system (CMS) for millions of websites.
A content management system is basically the software interface that allows you to create, modify, and publish information online. A website design firm can use WordPress to build your company a unique and customized site that is easy to use and update. Below, we’ll explore the benefits of using WordPress as your CMS:
Millions of web designers use WordPress, and there is a vibrant development community around the open source software. Developers build thousands of plugins for users to incorporate items, such as surveys, forms, audio, events, portfolios, and more, into their WordPress sites. If you use the WordPress CMS, then most web design vendors will be able to work with your site in the future.
2. Easy to Use
With a WordPress site, there is no real learning curve for the business owner to login and start managing their website. The easy-to-navigate dashboard means that business owners can get hands-on with their website without learning how to code! The intuitive WYSIWYG page editor and interchangeable widgets give users the tools they need to manage site content and layout on the fly.
3. Cost Effective
When compared to coding a website from scratch, using WordPress is much more cost-effective. The basic application is free and requires some low-cost plugins and add-ons for most businesses to achieve the functionality they need. WordPress is also compliant with all major web-hosting services, so it’s easy to get affordable hosting in place. We recommend WP Engine hosting as they specialize specifically in WordPress hosting
Getting found online is one of the key factors in online marketing success. WordPress makes SEO easy, with search optimization fields built-in to every page. Both the web developer and business owner will find it simple to add the page title information, meta data, and image alt tags that search engines like Google love to index.
Want to learn more about the benefits of building a WordPress website? Talk to the experts at Anchor Wave, Tucson’s internet marketing and web design firm. We can answer your questions about increasing your online presence and your bottom line. Visit us online or call (520) 622-3731.