A successful social media campaign can catch the attention of thousands or even millions of customers, but it can be difficult to craft a social media marketing approach that will stick. This article will take a look at some of the most successful social media marketing efforts that may inspire your own strategy in marketing your business. Read on to see a few excellent social media campaigns that caught national attention in 2014 and 2015.
Budweiser takes an emotional advertising approach
Budweiser was responsible for the #9 most watched YouTube ad of the year in 2014, which used the emotional appeal of an adorable puppy to encourage responsible drinking. The video also inspired the hashtag #FriendsAreWaiting, gaining nearly 50,000 likes on YouTube.
HP “goes epic”
Following the successful #BendTheRules campaign of 2014, HP created another innovative Vine campaign by “Going Epic” with big-budget products in partnership with Vine Stars for some of the most sharable six-second videos on the web featuring an array of HP products. They key factor for success with a younger demographic, which is characteristically challenging to reach through social media, since platforms continue to evolve and rapidly become outdated.
World Wildlife Fund shares selfies
It is no secret that people love to take selfies, and the World Wildlife Fund capitalized on the world’s love of selfies with a Snapchat campaign designed to illustrate just how quickly an endangered species can disappear. The campaign significantly drove up donations and specifically targeted millennials with an engaging premise.
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