Encouraging Customers to Leave Positive Reviews of Your Business

While reviewing businesses online is an increasingly common consumer practice, it can still be tough to see a high volume of positive reviews for your business. Unfortunately, many customers just don’t think about leaving reviews about services that met or even slightly exceeded their expectations, so you may not be getting recognition for a job well done. If you want to see more customer feedback and ultimately boost your brand’s reputation, use these strategies to encourage more positive reviews of your company.

Ask in Person

If your business has face-to-face interactions with customers, it is easy to see when customers are satisfied with their experience. In those situations, ask if customers will leave feedback on your chosen review site or your Facebook page. You might also provide employee incentives for asking customers to review their experience to be sure that key opportunities aren’t missed.

Send Follow-Up Emails

Follow-up emails prompting reviews can be successful, but you need to make the email short and easy to read and provide a clear call to action that makes it convenient to quickly post a review. You should also never send emails unless customers have provided their email address and consent to receive marketing messages.

Offer Incentives

You shouldn’t ever pay for reviews or bribe customers for them, but you can add some incentive for customers by offering a discount when they leave a review on your site. Alternatively, you can provide your customers with a gentle reminder that their reviews help your business with a note printed on your receipts, for example.


When it comes to managing customer reviews, it pays to have some help on your side. Anchor Wave can help streamline your review and reputation management, so you can see more customers walking through your door. You can contact a member of our team to talk solutions today at (520) 622-3731.

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