Social media helps people stay in touch with their friends, family members, and former classmates, but it’s also a valuable tool for business owners. Your social media management style can make all the difference, as it will affect the way people look at your brand. Here are some dos and don’ts of engaging with customers on social media.
Do Try to Answer Customers
The days when customer service was handled exclusively in person or on the phone are long gone. Today’s social media platforms give people a voice at all times, no matter where they are. If you want to appeal to your fanbase as well as attract more customers, show that you care about them by interacting with them on social media. Customers can now tag your business, comment on your posts, and message you directly on a wide range of social media platforms, and they don’t like to be left hanging. A good social media management team will be able to respond to these inquiries and comments effectively.
Don’t Be Overbearing
While responding to your customers on social media shows that you’re reading what people are saying, you need to be able to respond in the right way. Don’t try to push a product with every response you send. Social media gives businesses an opportunity to spread helpful information, which can lead customers to their products. Focus on being the face of your brand, rather than a salesperson.
Do Be Polite
Facebook threads and Twitter feuds are a part of daily life now, but your business shouldn’t be involved in them. Always be polite and respectful when using social media. Even if the person on the other end is being aggressive, remember to keep your cool.
If you’re not so savvy with social media and would like some help interacting with your customers, call Anchor Wave at (520) 622-3731. Social media management is one of our many specialties, so check out our website and find out how we can help.