As a landscaping company, you may do your best work outside. To attract customers, however, you need one foot firmly placed in the digital world. An effective landscaping website can be the difference between bringing in new clients and losing them to your competitors. In today’s tech-savvy world, customers tend to turn to the internet when they are seeking someone to complete services they need, and a poorly designed website—or the complete lack of a website—gives the wrong impression about your brand.
If the thought of designing a website seems like a foreign concept to you, you will be relieved to know that following just a few basic principles can make your site a success. The process of attracting customers to your site and converting them into paying clients is more straightforward than you may think. Keep these concepts in mind to create an effective landscaping website.
Put Your Identity Front and Center
Chances are that you are familiar with some ways of marketing landscape businesses as well as how these strategies make use of brand identity. Incorporating your logo, company slogan, and brand colors is a requirement for brochures, flyers, banners, and billboards.
These same ideas translate to website design. Rely on the colors of your logo to inform the colors of your website, and make sure the visuals that are associated with your brand are incorporated into the design. With the written content, be sure that the “personality” of your company is reflected. Do you emphasize a serious, science-based approach to landscaping and the professional qualifications of your team? Or do you tend to communicate more casually focusing on fun topics like outdoor design trends and planting tips? The way your existing customers experience your brand is the same way it should be presented on your site.
Create Content People Want to See on a Landscaping Website
Search engine optimization, or SEO, is the process that ensures that your landscaping website ranks highly when someone searches for services you provide. All the content you create should have SEO in mind. Using keywords—the words that people looking for landscaping services are most likely to enter into a search engine— in your content will help generate clicks.
However, don’t fall into the trap of writing content that is focused solely on being picked up by search engines. Your content should be written with customers in mind, delivering information in a way that is authoritative yet accessible. If a customer lands on your website, reads through your content, and finds helpful information that meets their needs, they’ll be more likely to contact you. A great way to get website content that combines SEO with customer-focused readability is to work with professional copywriters, who can create content that captures your brand while helping you rank competitively in search engines.
Showcase Your Work and Successes
One of the great things about your website is that it gives you a viable way to highlight the ongoing accomplishments of your business. Information that would be impractical to share in hard copy format, such as current testimonials, can shine online. Boost your credibility and increase the returns on your landscape marketing work with ideas such as these:
- Create a gallery to showcase your major landscaping projects. This is an easy way to further your brand identity while showing potential customers what they can expect from you. The gallery can be continually updated with fresh content.
- Share reviews from satisfied customers. One of the best ways to convince potential clients to choose you is with recommendations from previous clients. Sharing current, timely reviews lets your website function as a virtual word-of-mouth marketing machine for your business.
- Put your certifications front and center. Does your team hold special certifications? Do you have licenses or advanced education you want to highlight? Make sure any professional accolades are front and center with badges, visible licensing info, and other eye-catching site features. These emphasize what makes your business unique and more qualified than your competitors.
With content that speaks to your customers and website design that echoes your brand identity, your website should ensure that all potential customers know why they should call you (instead of your competitors) for their landscaping needs.
You don’t have to go it alone with your website design. The web design pros at Anchor Wave can set your site up for success, so you can focus on what you do best: landscaping. Contact us today to learn more about how we can help you outshine your competition with a new website.