If you are not using Twitter hashtags to promote your business’s social presence and create unique advertising campaigns, you are missing out on a potentially lucrative asset for your web presence. Custom Twitter hashtags are an excellent way to boost your company’s brand, and they are completely free to use. Therefore, you only need a little bit of knowledge about how hashtags are used and how to create them to begin reaping the benefits that they have to offer.
What’s the importance of hashtags?
With custom hashtags, you can promote specific events such as product launches, show support for a charity or cause, or encourage participation in live tweeting events. Hashtags can also be tools for Twitter chats or online Q&A sessions, which can help you reach out to customers in a tangible and meaningful way. Plus, hashtags ae indexed by search engines, meaning that they will be important for the greater picture of your SEO marketing.
How are successful hashtags created?
Hashtag creation is relatively simple, since you will generally want to keep hashtags short and sweet so that they are memorable and easy to use. A good hashtag will represent your business (often with your business name or an abbreviation), emphasize a specific event or cause, and be unique to your company. Before using any hashtag, it is a good idea to make sure that it is, in fact, an original creation, since you do not want to encroach on other businesses with your hashtag. Once you create custom hashtags, it is easy to monitor them and track their reach, even after a campaign has ended.
Are you exploring ways to modernize your business’s approach to web marketing? With Anchor Wave, you can find expertise in web design, internet marketing, and SEO to boost your business and create a lasting web presence. To connect with us at our Tucson headquarters, call (520) 355-4865.
