Crafting a Local Marketing Strategy

Local traffic is the bread and butter of small business revenue, even if your company sells products online to customers around the world. To get more local visitors on your website and more customers in your brick-and-mortar location, your business needs a local marketing strategy. An effective local marketing strategy is comprised of many elements. Locally optimized landing pages, blogs, and infographics are a good starting place.

Local Landing Pages

Landing pages are where your visitors will “land” after they click on an organic search result or paid ad for your business. When done correctly, a landing page can be very effective at generating lead conversions. It’s important to optimize your landing page for local traffic, since it’s common practice for people to research companies online before they visit them in person. This means that you connect your goods or services with the locality in which you serve. No matter what kind of business you have, whether it’s a retail store, service oriented company or an online business, your optimized landing page can convince local residents to swing by for a visit, sign up for an e-newsletter, or perhaps purchase a product directly from your website.

Locally Optimized Blogs

Landing pages are essential for generating conversions from paid search traffic, but blogs are important for attracting organic traffic. Organic traffic flows to your website from search engines, based on what people type into the search engine. As an example, let’s say you own a beauty salon in Tucson and you’ve posted a blog that discusses the hair color trends in your town. A Google user may type in “hair color Tucson” to find a local stylist. Thanks to your locally optimized blog, that Google user may be pointed in your direction.

Locally Optimized Infographics

Infographics are a fun, visually appealing addition to your company blog. You can optimize an infographic to boost local traffic. You’ll need to find a topic that will be of interest to local consumers, and then you’ll need a set of fun facts or statistics that include your geographical keywords.

Still struggling to reach those local customers? Contact Anchor Wave at (520) 622-3731, and let our team of local SEO specialists in Tucson put together a winning marketing strategy for your business.

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