Having a great website is no longer optional for small businesses, since so much new business comes from web searches and other online platforms. If you have a website that does not seem to be bringing in much traffic or has received negative criticism from existing customers, it may be time to rethink your web presence with a new website design. As you consider a new direction for your business’s website, remember these common reasons why business websites tend to fail.
It is not mobile-friendly
A fundamental quality of a business website is accessibility. The website should load and function properly in all browsers and devices—especially mobile devices. Nearly half of all search engine traffic is mobile, which means that you are missing out on a substantial number of page views if you do not have a mobile-friendly website.
It does not guide users to different pages
Many businesses make the mistake of sending all traffic to a website’s homepage rather than relevant links. This may be in part due to the fact that service pages and other pages of the site are often treated as an afterthought. The reality is that the home page is less important in terms of both general web traffic and overall design. Instead of dedicating most of the time in your website design to your home page, you should be considering more specific landing pages for different types of potential customers.
It is not well-maintained
Websites must build trust in visitors, and this begins with a modern, updated design. While you do not need to make significant updates to your website with a new layout every month, you should have a web designer maintain your site regularly to ensure that it offers a look that customers can trust. You will also want to keep the site updated with security badges, awards, and affiliations, which will further build trust in your name.
If your website is struggling or you do not have an effective website for your business, call Anchor Wave at (520) 355-4865 in Tucson or (480) 351-2185 in Phoenix to discuss our web design services. You can also learn more about us by browsing our website for a look at some of our work for clients in Southern Arizona.
