When you want to improve your local SEO, you want to set your sights on citations. In the most basic sense, citations do for local SEO what backlinks do for organic SEO—they build trust in a business via outside mentions. Citations are a specific type of reference, however, because they come from listings in directories that exist in vast numbers online. And, if your business has been around for a while, it’s likely that you already have a citation portfolio with listings in many of these directories. But how can you get more? And how can you ensure that the information in them is accurate? Here is what you need to know.
How can you build citations?
Citations are often automatically generated from local business data hubs. There are four hubs used by major search engines and applications, and they are Infogroup, Acxiom, Localeze, and Factual. Through a citation distribution platform, you can ensure that your citations are accurately published through these data providers. You can also go directly to some of the major directories with services like Yext, which provides direct access to listings in directories like Bing, Yahoo, Google, and Yelp. Combining both approaches will be the most consistent, comprehensive way to build a citation portfolio that helps to lock in your search rank in local results.
Why is consistency important?
The authority of your citation portfolio comes in part from consistency across every single listing, which is why management through distribution platforms is essential. Even small discrepancies such as “Avenue” vs “Ave.” in your business address can create inconsistencies that reduce the relevance and authority of your portfolio.
When it comes to citations, outside help is often beneficial, because there are so many directories out there to manage. For targeted, effective results in your citation building, consult Anchor Wave by visiting our website or calling (520) 622-3731.