Your business’s website is essentially the online “face” you present to those who want to learn about and interact with your company. However, your website’s design is only one factor in its ultimate success or failure. The right choice of domain name is another key element of developing the most appealing website for your business’ online marketing needs.
Your Name
You may be tempted to use a catchy or memorable phrase as your domain name, but this can be a mistake. The key to choosing a good domain name is to consider keywords that can benefit your business in search engine rankings. A search engine-optimized domain name will ensure your business remains high on search engine sites for the greatest visibility; a cute catch phrase will not garner you the same high rank from these sites. However, utilizing SEO in your business’ domain name doesn’t mean it needs to be boring. As long as you include keywords that are pertinent to your business, you can still use a smart or snappy phrase if you wish.
Your Extension
In addition to choosing your domain name, you’ll also need to choose your domain extension. Just as choosing the right words for your domain name is important, it’s also essential to choose an extension that promotes high search engine ranking and instills confidence in your customers. Sites such as Google prioritize websites with the extensions “.com,” “.net,” and “.org,” so choose one of these extensions if possible. Avoid extensions such as “.info” or “.biz,” which are often mistaken by search engine sites and mail programs alike as possible spam. If you aren’t able to get the extension you want from your current website provider, it may be time to look for a new one.
Whether you need help developing or maintaining your business website, Anchor Wave offers the personalized level of web marketing support you need. Click through our website for a full listing of our solutions and services, or give us a call at (520) 622-3731 in Tucson and (480) 331-8920 in Phoenix to discuss your needs.
