Despite the prevalence of social media sites and the convenience of big search engines, customers still put a lot of stock in a company’s website as the most reliable source of information about that company. Therefore, your website should reflect a trustworthy image and reassure both potential and returning customers that they’ve made the right… Read more »
Your website is an important element of your digital marketing plan. It’s where most of your ads will direct customers, and it’s the reason you can appear in search engine results for keywords related to your business. If it’s been a while since you updated your website, chances are that it’s hindering your marketing potential…. Read more »
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It is no longer enough just to have a website. Your website design also has to have the right features in order to rank highly in search and convert your visitors into customers. Failing to have the right features for your site can sabotage all of your other efforts to drive traffic to your site…. Read more »
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How fast is your website? If you’re not sure—or worse, if you know your site is slow—then you are putting the success of your digital marketing efforts at risk. Slow websites are a poor experience for users, who will react accordingly by visiting other sites that load faster. In fact, website speed is becoming a… Read more »
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So, earlier in the year GDPR made big headlines. What is it? General Data Protection Regulation is the European Union’s most aggressive stance on exactly what businesses are supposed to do when they collect customer information. … and it’s quite a bit different than the way things have been. In the United States, we don’t… Read more »
