Category: Search Engines

Jan 4

Look Back at the History of Pay Per Click Advertising

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Online advertising continues to become more and more important as technology cements its importance to our modern culture. Pay per click advertising has been around for decades, but it has changed and adapted along with the Internet itself. If you’re curious about where it started and how it’s come so far, keep reading and take… Read more »

Dec 14

Google Update Affects Local Business

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Did you know in this last year, Google has made a significant change in the way that they are highlighting and promoting local businesses. See, let me tell you a story. When I started my business in 2003, I, like a lot of local business owners, took advantage of the complimentary listing that the Yellow… Read more »

May 18

How Do PPC Ads Work?

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While ranking in organic search is the dream for any search campaign, it’s important to recognize that ranking organically is not the only way to get clicks. You can pay for good placement in search engine results with pay-per-click, or PPC, ads that will display at the top of the page in the dedicated positions… Read more »

Jan 26

See What Services You Get with Anchor Wave

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So much of the world of business exists online in modern times, and your business needs to be able to keep up. At Anchor Wave, we have experience in a broad variety of online services, and we’re constantly anticipating how the Internet culture will change in the years to come. Read on and see what… Read more »

Dec 29

Learn About the History of SEO

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Search engine optimization, or SEO, is used to influence search algorithms to pick up your website and display it prominently within search results. This way, when someone searches for keywords that deal with the services you provide, your website will be more visible in the search listings. Learn about the history of this marketing strategy… Read more »