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Modern customers are naturally skeptical. They understand that the copy on a business’ website is intended to sell a product or service, and as such, will only reflect the positive aspects of that brand. That’s why consumers tend to put more stock in online reviews. Reading an online review is like listening to a friend… Read more »
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It is no longer enough just to have a website. Your website design also has to have the right features in order to rank highly in search and convert your visitors into customers. Failing to have the right features for your site can sabotage all of your other efforts to drive traffic to your site…. Read more »
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So, earlier in the year GDPR made big headlines. What is it? General Data Protection Regulation is the European Union’s most aggressive stance on exactly what businesses are supposed to do when they collect customer information. … and it’s quite a bit different than the way things have been. In the United States, we don’t… Read more »
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When you ask a business owner what business they’re in, they’ll typically respond by describing the products they create or the services they provide. While that might be true, there is one way to describe all businesses regardless of what they do and it’s called being in the customer service business. Customer service describes the… Read more »
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Google’s search now favors mobile friendly websites. Roughly 70% of internet users in the United States have a strong desire for a mobile-friendly site, yet a new report released by BaseKit has shown that a surprising 91% of small business’ websites are not optimized for mobile use. CNN Money covers the latest on this news from… Read more »
