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In the world of e-commerce and business websites, more website traffic generally equals higher profits. There are two main approaches to boosting website traffic. You can do it organically by using inbound marketing techniques that attract visitors to your website, such as content marketing. Or you can use paid advertisements such as pay per click… Read more »
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Local traffic is the bread and butter of small business revenue, even if your company sells products online to customers around the world. To get more local visitors on your website and more customers in your brick-and-mortar location, your business needs a local marketing strategy. An effective local marketing strategy is comprised of many elements…. Read more »
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That old adage, “You have to spend money to make money” is definitely true, but there are exceptions. Google My Business is a totally free tool that allows business owners to manage their listings on Google Search and Maps. This free tool will support your local marketing efforts with only a minimal investment in time…. Read more »
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Online advertising continues to become more and more important as technology cements its importance to our modern culture. Pay per click advertising has been around for decades, but it has changed and adapted along with the Internet itself. If you’re curious about where it started and how it’s come so far, keep reading and take… Read more »
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Did you know in this last year, Google has made a significant change in the way that they are highlighting and promoting local businesses. See, let me tell you a story. When I started my business in 2003, I, like a lot of local business owners, took advantage of the complimentary listing that the Yellow… Read more »
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