Category: Internet Marketing

Jun 7

How Does Your Business’ Reputation Affect Your Web Traffic?

View Post >

The reputation of your company and your brand image are crucial. When your business has a positive reputation, you’re more likely to see loyal customers returning, as well as an influx of new customers walking through your doors. While the benefits of a positive reputation are undeniable, it’s often less well understood how a company’s… Read more »

Mar 22

Generating Better Results from Facebook Advertisements

View Post >

Generating Better Results from Facebook Advertisements In general, marketers design ads to generate quick conversions. For example, a Google user searching for the phrase “blue suede shoes” might see an ad for blue suede shoes, click on it, and purchase the product. However, things work differently in Facebook. Here, savvy marketers have discovered that Facebook… Read more »

Mar 8

How Do PPC Ads Work?

View Post >

In the world of e-commerce and business websites, more website traffic generally equals higher profits. There are two main approaches to boosting website traffic. You can do it organically by using inbound marketing techniques that attract visitors to your website, such as content marketing. Or you can use paid advertisements such as pay per click… Read more »

Feb 1

Crafting a Local Marketing Strategy

View Post >

Local traffic is the bread and butter of small business revenue, even if your company sells products online to customers around the world. To get more local visitors on your website and more customers in your brick-and-mortar location, your business needs a local marketing strategy. An effective local marketing strategy is comprised of many elements…. Read more »

Jan 25

How to Get the Most Out of Google My Business

View Post >

That old adage, “You have to spend money to make money” is definitely true, but there are exceptions. Google My Business is a totally free tool that allows business owners to manage their listings on Google Search and Maps. This free tool will support your local marketing efforts with only a minimal investment in time…. Read more »