Category: Internet Marketing

Dec 13

Start the New Year with a New Digital Marketing Plan

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If you aren’t seeing results from your current internet marketing efforts—or you haven’t yet invested in a digital marketing strategy for your business—the New Year is the perfect time to assess your marketing plan. Digital marketing is not optional for businesses today. Businesses of all types need to be seen online to remain competitive in… Read more »

Jun 21

Why Detailed Reviews Boost Your Business

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Modern customers are naturally skeptical. They understand that the copy on a business’ website is intended to sell a product or service, and as such, will only reflect the positive aspects of that brand. That’s why consumers tend to put more stock in online reviews. Reading an online review is like listening to a friend… Read more »

Jun 7

How Does Your Business’ Reputation Affect Your Web Traffic?

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The reputation of your company and your brand image are crucial. When your business has a positive reputation, you’re more likely to see loyal customers returning, as well as an influx of new customers walking through your doors. While the benefits of a positive reputation are undeniable, it’s often less well understood how a company’s… Read more »

Mar 22

Generating Better Results from Facebook Advertisements

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Generating Better Results from Facebook Advertisements In general, marketers design ads to generate quick conversions. For example, a Google user searching for the phrase “blue suede shoes” might see an ad for blue suede shoes, click on it, and purchase the product. However, things work differently in Facebook. Here, savvy marketers have discovered that Facebook… Read more »

Mar 8

How Do PPC Ads Work?

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In the world of e-commerce and business websites, more website traffic generally equals higher profits. There are two main approaches to boosting website traffic. You can do it organically by using inbound marketing techniques that attract visitors to your website, such as content marketing. Or you can use paid advertisements such as pay per click… Read more »