Janet Altschuler is an experienced criminal defense attorney who has been providing her exceptional legal services to clients in Tucson, AZ for many years. Anchor Wave has been able to partner with Janet Altschuler for over a decade! We have developed and implemented a variety of effective marketing strategies and enabled her to maintain her position as a top-ranked attorney in a highly competitive market and attract a steady stream of clients to her practice.
Janet Altschuler’s partnership with Anchor Wave has resulted in exceptional success in her digital marketing efforts. Over the last 5 years, her overall website traffic has increased by an impressive 581%, with organic traffic increasing by 496%. This indicates a significant improvement in her online visibility and the effectiveness of her marketing strategy in attracting potential clients to her practice.
In terms of lead generation, Janet Altschuler is now averaging about 182 leads per month, which is a significant improvement over her previous lead generation efforts. Of these leads, an average of 89 per month is generated through Google Ads alone. This represents more than double the number of Google Ads driven leads that she was seeing prior to partnering with Anchor Wave, demonstrating the effectiveness of the team’s marketing strategies.
Janet Altschuler has also been able to establish herself as a thought leader and authority in the field of criminal defense. Her informative and engaging content has helped her to build trust and credibility with potential clients, while her online reputation has been bolstered through positive reviews and testimonials.
By leveraging a range of marketing strategies has been able to increase her online visibility, attract new clients, and establish herself as a top criminal defense attorney in Tucson, AZ.
PPC advertising is a highly effective way to reach a targeted audience, as it allows businesses to place ads in front of people who are actively searching for related keywords and phrases.
Anchor Wave used PPC (pay-per-click) advertising to raise awareness of Janet Altschuler’s services and areas of focus in criminal defense. We launched billboard and boomerang PPC ad campaigns that targeted both new audiences in search of legal services and audiences who had previously visited the website.
Over the course of six years, Anchor Wave has supported Janet Altschuler’s PPC program, and the results have been impressive. In the first year of the program, the ads generated an average of 27 leads per month. However, through continued optimization and refinement of the PPC strategy, the number of leads generated increased to an average of 89 per month by the last year.
The team was able to achieve this impressive growth by increasing clicks by 249%, click-through rate (CTR) by 78%, and leads by 63%. This indicates that the PPC ads were not only attracting more clicks, but they were also becoming more effective at converting those clicks into leads and potential clients for Altschuler’s practice.
To build her authority as an expert in her field and set her apart from her competitors, the marketing team at Anchor Wave launched a ReviewLead campaign to gain more reviews of her law office and boost its overall star rating.
By encouraging satisfied clients to leave reviews on popular review sites like Google, Yelp, and Avvo, Janet Altschuler was able to improve her online reputation and increase her visibility in search engine results pages. This is because search engines like Google take into account the number and quality of reviews when ranking local businesses.
When the review campaign started, Janet Altschuler’s law office had 33 reviews with an average rating of 4.5 stars. However, through the effective management of reviews and continued encouragement of clients to leave feedback, the team was able to increase the number of reviews to 115 and improve the average rating to a perfect 5.0 stars.
This increase in positive reviews not only improved Janet’s overall online reputation but also helped to attract new clients to her practice. It gave potential clients more confidence in her expertise and services, which led to an increase in leads and overall business growth.
Through careful management of her online listings and optimization of her website for local search queries, the team at Anchor Wave was able to help Janet Altschuler reach a wider audience of potential clients in the Tucson, AZ area. By ensuring that her business information was accurate and consistent across all directories and search engines, the team was able to increase her visibility in local search results and drive more traffic to her website.
As a result of these efforts, organic traffic to Janet Altschuler’s website has increased by an impressive 815% since the start of their partnership. Additionally, the team was able to drive an average of 114 engagements per month from her Google Business Listings, including phone calls, website clicks, and directions requests.
Overall, the LocalReach program has been highly effective in helping Janet Altschuler establish herself as a leading criminal defense attorney.
Anchor Wave has had the pleasure of working with Janet Altschuler on a new website 3 times over the last decade, each time expanding on new strategies and modernizing brand and design. The core strategy for web design always being to increase value for the user and improve organic search engine optimization which creates a foundation that all other marketing efforts can leap from.
By creating informative blog content, Janet Altschuler established herself as a trusted authority in the field of criminal defense.
In addition to content marketing, the team also leveraged both organic and paid social media marketing to help Janet Altschuler remain connected to her target audience and build awareness of her legal practice in Southern Arizona. By sharing informative content on social media platforms such as Facebook, Twitter, and LinkedIn, they were able to engage with potential clients and increase brand recognition. Paid social media advertising also helped to expand her reach and drive traffic to her website.
Anchor Wave Digital Marketing Agency
Anchor Wave Digital Marketing Agency
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