Calls to Action: Don't Assume Your Visitors Know What You Want Them to Do!
The numerous benefits of blogging for business include building brand awareness, establishing thought leadership, and increasing leads and sales. But how do you get a blog reader to turn into a lead or customer?
Unless you want to continually give away free iPads on your blog, it can be a challenge to convert readers to potential customers. That’s what a blog call-to-action is for. Below, we’ll share a few best practices for including calls-to-action in your blog posts:
1. Tell readers what to do.
At the end of a blog post, readers will hopefully want to learn more or get in touch with your company; this information is included in the call-to-action. This one or two sentence blurb should encourage the reader to take a specific action and push them further down the sales funnel. For example, it might read, “Get a free trial of our product” or “Call today to schedule a free consultation.” Use reassuring words like “free” and “zero-risk” to encourage response.
2. Give them channel options.
Don’t limit the way in which a customer can take action. Whenever possible, include at least two methods for readers to respond. You could include an email address, a URL, or a toll-free telephone number. The easier you make it for readers to take action the higher your response will be.
3. Create a response plan.
Be sure you have a system in place to handle any incoming emails or calls. If the call-to-action involves downloading a piece of content, such as a PDF or software trial, then you may want to have that content sit behind a simple form that captures a person’s name and basic contact information. This way, you can follow-up with each respondent.
Calls-to-action are a great technique for truly monetizing business blogs. Check out our own call-to-action: To learn more about Tucson business blogging, SEO, Web design, and more, get in touch with the experts at Anchor Wave. Contact us for a free consultation today or call us at (520) 622-3731.