May 11

Your Crash Course to PPC Ads

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Inbound marketing benefits from diversity. If you aim to bring in leads from just one source, you probably won’t see as many new customers as you’d like to. By branching out with multiple points for potential consumers to encounter your brand, you increase the odds of attracting more people to your website, which can in… Read more »

Apr 27

Your Crash Course in Reputation Management

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If you have invested in your web design, organic search presence, and social media channels, then you have taken some solid steps toward boosting your online visibility and reputation. Of course, your online reputation doesn’t just come from the content you publish. Your customers are likely carrying out conversations about your business online through review… Read more »

Apr 13

Should You Respond to Reviews on Yelp?

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You should know what your customers think about your products and services, so you can tell what you’re doing right and what you’re doing wrong. By checking out review sites like Yelp, you can see what people are saying about your business. Keep reading and find out if you should respond to reviews on Yelp…. Read more »

Mar 23

The Right and Wrong Ways to Handle Negative Reviews

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Realistically, everyone will get a less than pleasant review every now and then. Unfortunately, there’s just no way around it. When you do get a negative review, make it a learning experience. Rather than getting fired up and attacking the reviewer, take the opportunity to think about what you can change to make your business… Read more »

Mar 9

Why Do You Need to Know What People Are Saying About Your Business Online?

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The only way to know how you to do right by your customers is to understand their points of view, and you can usually find out exactly what they are by looking at online reviews. The Internet has made it easy for people to speak their minds about virtually anything they want to, so you… Read more »