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The information available about your business online is not limited to what you post on your website and social media pages. There are also tons of online directories out there that list your business’s information, and many also allow people to write reviews of your business—which, unfortunately, may not always be positive. So, it’s important… Read more »
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Pay-per-click ads, better known as PPC ads, are a cost-effective form of search advertising that can offer a quick boost to your marketing campaign. When they are well-researched and well-written, they can help you see a rapid increase in your site traffic and make more conversions along the way. So what does it mean for… Read more »
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While ranking in organic search is the dream for any search campaign, it’s important to recognize that ranking organically is not the only way to get clicks. You can pay for good placement in search engine results with pay-per-click, or PPC, ads that will display at the top of the page in the dedicated positions… Read more »
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Inbound marketing benefits from diversity. If you aim to bring in leads from just one source, you probably won’t see as many new customers as you’d like to. By branching out with multiple points for potential consumers to encounter your brand, you increase the odds of attracting more people to your website, which can in… Read more »
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If you have invested in your web design, organic search presence, and social media channels, then you have taken some solid steps toward boosting your online visibility and reputation. Of course, your online reputation doesn’t just come from the content you publish. Your customers are likely carrying out conversations about your business online through review… Read more »
