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You might be familiar with traditional search engine marketing in which you optimize your website to appear higher in search results for given keywords. However, there are many other ways to show up in search results, some of which drive more direct customer action. Being a top result in Google Maps results can significantly boost… Read more »
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Your business is not just identifiable by name alone. In fact, for most businesses, it’s hard to tell what they really do by looking at just the name. That’s why digital marketing demands that businesses categorize themselves to help customers find the right results when they’re searching for specific services. Let’s take a look at… Read more »
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I was lucky enough to have Manny Aregullin who is a Lifestyle & Assistive Technology teacher at Southern Arizona Association for the Visually Impaired (SAAVI) join me for an interview about websites for the visually impaired. Since January 1st, we’ve had an increase of clients asking us about how the ADA applies to company websites…. Read more »
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Below is a transcript of the interview: Dan (host): And right now we are joined by Mike Schmidt of Anchor Wave Internet Solutions. Mike how are you? Mike (guest): I’m doing great. How are you Dan today? Dan (host): Not too bad, we’re having a good time here. I don’t know if you caught… Read more »
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It’s hard for people to do business with you if they don’t know where to find you. Now, you might think that it’s easier than ever to get found because of how much information is readily available on the web. Potential customers can find your business based on local keywords you’ve optimized for on your… Read more »
