Aug 24

Why People Leave Bad Reviews

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Almost every business owner has had the sinking feeling of despair that comes with reading a bad review about their company. And while these types of reviews may feel like personal attacks because you care so much about your business, it’s helpful to keep in mind the reasons someone might feel inclined to leave a… Read more »

Aug 10

Encouraging Customers to Leave Positive Reviews of Your Business

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While reviewing businesses online is an increasingly common consumer practice, it can still be tough to see a high volume of positive reviews for your business. Unfortunately, many customers just don’t think about leaving reviews about services that met or even slightly exceeded their expectations, so you may not be getting recognition for a job… Read more »

Jul 27

The Basics of Digital Marketing

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If you’re just getting your business off the ground or you are only beginning to dive into digital marketing for an established business, then you may feel overwhelmed by the world of digital marketing and unsure of where to even start. However, digital marketing doesn’t have to be a foreign concept for your business for… Read more »

Jul 20

How to Improve Your Google Maps Results

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You might be familiar with traditional search engine marketing in which you optimize your website to appear higher in search results for given keywords. However, there are many other ways to show up in search results, some of which drive more direct customer action. Being a top result in Google Maps results can significantly boost… Read more »

Jul 13

Categorization for Your Digital Marketing Strategy

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Your business is not just identifiable by name alone. In fact, for most businesses, it’s hard to tell what they really do by looking at just the name. That’s why digital marketing demands that businesses categorize themselves to help customers find the right results when they’re searching for specific services. Let’s take a look at… Read more »