Despite the prevalence of social media sites and the convenience of big search engines, customers still put a lot of stock in a company’s website as the most reliable source of information about that company. Therefore, your website should reflect a trustworthy image and reassure both potential and returning customers that they’ve made the right… Read more »
[mashshare]Your website is an important element of your digital marketing plan. It’s where most of your ads will direct customers, and it’s the reason you can appear in search engine results for keywords related to your business. If it’s been a while since you updated your website, chances are that it’s hindering your marketing potential…. Read more »
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Modern customers are naturally skeptical. They understand that the copy on a business’ website is intended to sell a product or service, and as such, will only reflect the positive aspects of that brand. That’s why consumers tend to put more stock in online reviews. Reading an online review is like listening to a friend… Read more »
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The reputation of your company and your brand image are crucial. When your business has a positive reputation, you’re more likely to see loyal customers returning, as well as an influx of new customers walking through your doors. While the benefits of a positive reputation are undeniable, it’s often less well understood how a company’s… Read more »
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It is no longer enough just to have a website. Your website design also has to have the right features in order to rank highly in search and convert your visitors into customers. Failing to have the right features for your site can sabotage all of your other efforts to drive traffic to your site…. Read more »
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