Jun 27

Local Optimization: What It Is and How to Do It Right

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It’s hard for people to do business with you if they don’t know where to find you. Now, you might think that it’s easier than ever to get found because of how much information is readily available on the web. Potential customers can find your business based on local keywords you’ve optimized for on your… Read more »

Jun 22

Why Local Marketing Matters

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In the vast sea of companies advertising online, you may wonder how people ever come across your website when they search online. One of the most important tools for being seen in the nearly endless list of possible search results is local marketing. With local marketing, you are eliminating tons of potential search results that… Read more »

Jun 8

Online Directory Management: What You Need to Know

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The information available about your business online is not limited to what you post on your website and social media pages. There are also tons of online directories out there that list your business’s information, and many also allow people to write reviews of your business—which, unfortunately, may not always be positive. So, it’s important… Read more »

May 25

Best Strategies for Writing PPC Ad Copy

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Pay-per-click ads, better known as PPC ads, are a cost-effective form of search advertising that can offer a quick boost to your marketing campaign. When they are well-researched and well-written, they can help you see a rapid increase in your site traffic and make more conversions along the way. So what does it mean for… Read more »

May 18

How Do PPC Ads Work?

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While ranking in organic search is the dream for any search campaign, it’s important to recognize that ranking organically is not the only way to get clicks. You can pay for good placement in search engine results with pay-per-click, or PPC, ads that will display at the top of the page in the dedicated positions… Read more »