Jul 13

Categorization for Your Digital Marketing Strategy

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Your business is not just identifiable by name alone. In fact, for most businesses, it’s hard to tell what they really do by looking at just the name. That’s why digital marketing demands that businesses categorize themselves to help customers find the right results when they’re searching for specific services. Let’s take a look at… Read more »

Jul 11

A Braille Website? Learn more about website ADA compliance in this interview

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I was lucky enough to have Manny Aregullin who is a Lifestyle & Assistive Technology teacher at Southern Arizona Association for the Visually Impaired (SAAVI) join me for an interview about websites for the visually impaired. Since January 1st, we’ve had an increase of clients asking us about how the ADA applies to company websites…. Read more »

Jul 11

Business Advantage Show – Interview with Mike Schmidt

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 Below is a transcript of the interview:  Dan (host): And right now we are joined by Mike Schmidt of Anchor Wave Internet Solutions. Mike how are you? Mike (guest): I’m doing great. How are you Dan today? Dan (host): Not too bad, we’re having a good time here. I don’t know if you caught… Read more »

Jun 27

Local Optimization: What It Is and How to Do It Right

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It’s hard for people to do business with you if they don’t know where to find you. Now, you might think that it’s easier than ever to get found because of how much information is readily available on the web. Potential customers can find your business based on local keywords you’ve optimized for on your… Read more »

Jun 22

Why Local Marketing Matters

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In the vast sea of companies advertising online, you may wonder how people ever come across your website when they search online. One of the most important tools for being seen in the nearly endless list of possible search results is local marketing. With local marketing, you are eliminating tons of potential search results that… Read more »