Nov 9

Why Your Blog Needs Fresh Content

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If your business’s website has a blog, it’s important to keep it up to date with new posts. However, it’s not enough to churn out the same generic posts again and again. You’ll want to take a fresh perspective with your content and reevaluate your content strategy often, so that you can keep readers interested… Read more »

Oct 26

7 Questions on Local SEO

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SEO drives consumers to your website by raising awareness of your brand and allowing your business to serve as an answer to a question that consumers are asking. For example, when someone searches for “plumbers in Tucson, AZ”, your website may be among the first results if you have a strong SEO game. Of course,… Read more »

Oct 19

Spotlight on Local Optimization

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Local SEO should not be an afterthought for your SEO campaign. While improving your organic search rank may be an important goal, it won’t give you the kind of visibility and reach as placing in local search results. Unless your business exists strictly in an ecommerce platform, local optimization will be critical for increasing traffic… Read more »

Oct 12

Citation Building

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When you want to improve your local SEO, you want to set your sights on citations. In the most basic sense, citations do for local SEO what backlinks do for organic SEO—they build trust in a business via outside mentions. Citations are a specific type of reference, however, because they come from listings in directories… Read more »

Sep 28

What Can You Do to Make Your Website More Accessible?

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When it comes to web design, you should always be considering the people who will use your website as you make decisions about colors, content, and layout that will ultimately form the total user experience. Unfortunately, one potential audience that is not always considered in web design is the disabled—specifically those with visual or hearing… Read more »