Mar 22

Generating Better Results from Facebook Advertisements

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Generating Better Results from Facebook Advertisements In general, marketers design ads to generate quick conversions. For example, a Google user searching for the phrase “blue suede shoes” might see an ad for blue suede shoes, click on it, and purchase the product. However, things work differently in Facebook. Here, savvy marketers have discovered that Facebook… Read more »

Mar 8

How Do PPC Ads Work?

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In the world of e-commerce and business websites, more website traffic generally equals higher profits. There are two main approaches to boosting website traffic. You can do it organically by using inbound marketing techniques that attract visitors to your website, such as content marketing. Or you can use paid advertisements such as pay per click… Read more »

Feb 1

Crafting a Local Marketing Strategy

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Local traffic is the bread and butter of small business revenue, even if your company sells products online to customers around the world. To get more local visitors on your website and more customers in your brick-and-mortar location, your business needs a local marketing strategy. An effective local marketing strategy is comprised of many elements…. Read more »

Jan 25

How to Get the Most Out of Google My Business

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That old adage, “You have to spend money to make money” is definitely true, but there are exceptions. Google My Business is a totally free tool that allows business owners to manage their listings on Google Search and Maps. This free tool will support your local marketing efforts with only a minimal investment in time…. Read more »

Jan 4

Look Back at the History of Pay Per Click Advertising

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Online advertising continues to become more and more important as technology cements its importance to our modern culture. Pay per click advertising has been around for decades, but it has changed and adapted along with the Internet itself. If you’re curious about where it started and how it’s come so far, keep reading and take… Read more »