Oct 19

Spotlight on Local Optimization

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Local SEO should not be an afterthought for your SEO campaign. While improving your organic search rank may be an important goal, it won’t give you the kind of visibility and reach as placing in local search results. Unless your business exists strictly in an ecommerce platform, local optimization will be critical for increasing traffic… Read more »

Oct 12

Citation Building

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When you want to improve your local SEO, you want to set your sights on citations. In the most basic sense, citations do for local SEO what backlinks do for organic SEO—they build trust in a business via outside mentions. Citations are a specific type of reference, however, because they come from listings in directories… Read more »

Sep 28

What Can You Do to Make Your Website More Accessible?

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When it comes to web design, you should always be considering the people who will use your website as you make decisions about colors, content, and layout that will ultimately form the total user experience. Unfortunately, one potential audience that is not always considered in web design is the disabled—specifically those with visual or hearing… Read more »

Sep 14

How Do Vision Impaired Individuals Use the Internet?

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The internet is a highly visual place, and you probably have a clear sense of that if you have ever launched a website or tried to increase views on your social media pages—the most popular content tends to be in images and videos, and website layouts can make a huge difference for their success, even… Read more »

Sep 7

Does Your Website Have to Be ADA Compliant?

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The Americans with Disabilities Act is an important law that ensures that individuals with disabilities will maintain the same access to information and services with reasonable accommodations to address various limitations that an individual may have. As technology has become more integral in daily lives—and more businesses are operating exclusively within an online marketplace—the ADA… Read more »