Jan 4

Look Back at the History of Pay Per Click Advertising

View Post >

Online advertising continues to become more and more important as technology cements its importance to our modern culture. Pay per click advertising has been around for decades, but it has changed and adapted along with the Internet itself. If you’re curious about where it started and how it’s come so far, keep reading and take… Read more »

Dec 28

Will Data Compliance Change in 2019?

View Post >

So, earlier in the year GDPR made big headlines. What is it? General Data Protection Regulation is the European Union’s most aggressive stance on exactly what businesses are supposed to do when they collect customer information. … and it’s quite a bit different than the way things have been. In the United States, we don’t… Read more »

Dec 14

Google Update Affects Local Business

View Post >

Did you know in this last year, Google has made a significant change in the way that they are highlighting and promoting local businesses. See, let me tell you a story. When I started my business in 2003, I, like a lot of local business owners, took advantage of the complimentary listing that the Yellow… Read more »

Nov 23

The Importance of Content Marketing

View Post >

Content is a cornerstone of digital marketing, because it’s what fills in the space on your paid ads, populates your website, and drives your social media presence. When we talk about content marketing, however, it refers specifically to content that you regularly post on your business’s website—blog posts, infographics, and press releases, for example. Content… Read more »

Nov 16

Revisit Old Content to Make It New Again

View Post >

Every industry out there will evolve and change through time. While some, like the tech industry, will move at a fast pace, others will evolve a little slower. Still, no matter what industry your business falls into, there is probably always something new in the works. Staying on top of these trends and changes can… Read more »