Beyond Billboards: Comparing Traditional and Internet Marketing

How many people really look at a printed phone book these days? What percentage of your customers gets a first impression from your business’ web presence before they even see your physical location? Internet marketing has taken old tactics like phone book advertising and signage and made them new again. Internet ad spending is projected to grow significantly over the next few years, while spending in all other traditional categories is projected to remain flat or decrease. Our infographic tells the story of how older, more traditional marketing methods have been reinvented to thrive in the digital world!


Anchor Wave

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