Best Strategies for Writing PPC Ad Copy

Pay-per-click ads, better known as PPC ads, are a cost-effective form of search advertising that can offer a quick boost to your marketing campaign. When they are well-researched and well-written, they can help you see a rapid increase in your site traffic and make more conversions along the way. So what does it mean for a ad to be well-written? Though PPC ad copy will be short, every word counts, and you can make the most of each one with these tips:

Be Direct.
Your ad copy should, at the very least, direct customers with a clear course of action. What do you want them to do as a result of clicking on the ad? Make a purchase? Sign up for a newsletter? Browse new inventory on your website? Whatever your intention, make it obvious and write a clear call to action that creates a sense of urgency for readers—think act now, not come back later.

Be Accurate.
The last thing you want is to make an ad that gets people clicking, only to find that you aren’t offering what they’re looking for when they reach your landing page. Make sure that the ad reflects what customers will see when they follow the link, so that you have higher odds of conversions when people click.

Be Interesting.
Like any advertisement, PPC ads won’t go far if people don’t bother to read them. Make your text engaging and actionable, and it is more likely to see results.

Making PPC ads isn’t difficult, but it requires lots of research, testing, and experience to get it right. Anchor Wave can be your partner for all of your digital advertising needs, including PPC ads, SEO, and Facebook advertising. Plus, as a Google Certified Partner, we are up-to-date with the latest AdWords product information. To learn more about us and give us a chance to get to know your business, give us a call at (520) 622-3731.

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